Entity Dossier
Organization

Plettenberg Bay

Strategic Concepts & Mechanics

Primary Evidence

"Even before concluding the deal with SAB in 1969, Sol had identified Plettenberg Bay as a potential jewel on the future tourist map of South Africa. The first time he set eyes on it, Plett was a tiny village near the Port Elizabeth (now Gqeberha) end of the Garden Route, which runs primarily from George to Storms River. The village comprised a short main street with a tiny stone church, elevated above two spectacular ocean bays on the southern side. A mountain range to the north curved around the sides of the village until it touched the sea. Cradled by the mountains, this little gem overlooked an ocean replete with whales, dolphins and other exquisite marine life. A small peninsula divided the two bays at the point where the Piesang River trickled – and sometimes gushed – into the sea."

Source:Sol

"In the late 1960s, Sol approached Ted Sceales, then the chairman of SAB, with a proposal to build and operate a chain of resort properties in South Africa, aimed at both domestic and foreign tourists. The proposal went way beyond SAB’s modest plan to build motels for travelling salesmen. Sol’s proposal was straightforward. He would contribute his controlling interest in The Beverly Hills and a 50-year land lease that he had recently acquired on Durban’s Marine Parade, while SAB would fund the construction of resort hotels in Durban (on Sol’s land and on other sites), in the Eastern Transvaal (near the Kruger National Park), in Plettenberg Bay on the Garden Route, and at other sites still to be agreed. Financially, Sol’s proposal was simple: SAB would put up the money, he would do the work and they would split the ownership 50/50."

Source:Sol

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