UTC

Strategic Concepts & Mechanics

Signature MoveBorrow More Than Needed, Repay Early Cornerstone MovePartnership-Based International Expansion Strategic PatternWomen as Superior Credit Risks Signature MoveSpeed and Timing as Competitive Weapons Cornerstone MoveAcquire Heritage Brands Then Revitalize Signature MoveQuality Obsession as Non-Negotiable Standard Identity & CultureWealth as Divine Asset Philosophy Decision FrameworkPro and Con Decision Framework Signature MovePartnership Philosophy Across All Ventures Competitive AdvantageMarketing Over Production Focus Strategic PatternSmall Business as Economic Development Operating PrinciplePackaging as Product Personality Strategic PatternDepression-Proof Product Selection Signature MoveIndividuals Over Committees for Decision-Making Operating PrincipleTriple Responsibility Business Philosophy Cornerstone MoveTrademark-First Global Brand Building

Primary Evidence

"Today’s new economy firms may be especially vulnerable to simple, rigid incentive plans, as they tend to favor highly ambitious and narrowly focused or even singular goals earlier on in a company’s life cycle. UTC’s experience shows that a single overarching goal can help drive transformation in the short term, but the organization needs new goals after that transformation."

Source:Lessons From the Titans

"As early as 1941 Voorbrand received a substantial offer from ME Risien, chief executive of UTC: he was willing to pay £50 000 if Voorbrand undertook not to manufacture cigarettes, thus entrenching UTC’s near monopoly of the market. Stals’s response was swift and categorical: ‘We’re not selling our birthright.’"

Source:Anton Rupert

2 more highlights — primary source evidence for this entity is restricted to registered users.

Appears In Volumes

Lessons From the Titans Anton Rupert