Entity Dossier
Person
James Allen
Strategic Concepts & Mechanics
Signature MoveIverson: Four Layers Max, Then Stop Building HierarchyCornerstone MoveIncentives as Architecture, Not DecorationStrategic PatternStay Half a Step Ahead, Not a MileCapital StrategyCash Reinvested for Domination Not DividendsCornerstone MoveDominate One Small Thing Before GrowingSignature MoveSchwab: Split Half the Profit and Watch It MultiplyRisk DoctrineTen-Million-Dollar Education, Not TerminationSignature MoveLemann's 3G: Buy the Brewer, Install the MeritocracySignature MovePatterson: Educate the Customer Into Needing YouCornerstone MoveDecentralize Everything Except CultureSignature MovePrice: Lowest Price as Moral Crusade, Not Marketing TacticRisk DoctrineCalculated Bullets Before CannonballsCompetitive AdvantageCulture as the Only Uncopiable MoatSignature MoveKelleher: Distill Strategy to Doing, Not PlanningCornerstone MovePromote From the Ranks, Never Import GeneralsIdentity & CulturePermanent Dissatisfaction as Fuel
Primary Evidence
"James Allen, “The Beliefs that Built a Global Brewer,” Harvard Business Review, April 27, 2012, https://hbr.org/2012/04/the-beliefs-that-built-a-globa."
Source:Intelligent Fanatics Project
"James Allen & Chris Zook, “The Strategic Principles of Repeatability,” Bain Brief,"
Source:Intelligent Fanatics Project