Entity Dossier
Person
Sir Richard Branson
Strategic Concepts & Mechanics
Signature MoveIverson: Four Layers Max, Then Stop Building HierarchyCornerstone MoveIncentives as Architecture, Not DecorationStrategic PatternStay Half a Step Ahead, Not a MileCapital StrategyCash Reinvested for Domination Not DividendsCornerstone MoveDominate One Small Thing Before GrowingSignature MoveSchwab: Split Half the Profit and Watch It MultiplyRisk DoctrineTen-Million-Dollar Education, Not TerminationSignature MoveLemann's 3G: Buy the Brewer, Install the MeritocracySignature MovePatterson: Educate the Customer Into Needing YouCornerstone MoveDecentralize Everything Except CultureSignature MovePrice: Lowest Price as Moral Crusade, Not Marketing TacticRisk DoctrineCalculated Bullets Before CannonballsCompetitive AdvantageCulture as the Only Uncopiable MoatSignature MoveKelleher: Distill Strategy to Doing, Not PlanningCornerstone MovePromote From the Ranks, Never Import GeneralsIdentity & CulturePermanent Dissatisfaction as FuelCapital StrategyPartnership Over Solo Risk TakingCornerstone MoveReverse Takeover Financial EngineeringStrategic PatternExit Before Market RecognitionRisk DoctrinePersonal Guarantee Risk CalibrationSignature MoveDe-Risk Through Deal FlowSignature MoveLocal Knowledge as Barrier AdvantageSignature MoveSubmarine Strategy Market EntrySignature MoveMaximum Leverage on High ConvictionCornerstone MovePrivatization Consortium AssemblyRisk DoctrineLow Profile High Stakes StrategyOperating PrincipleModular Scalability Design PrincipleDecision FrameworkIntuition Over Analysis DoctrineStrategic PatternChaos as Opportunity Window
Primary Evidence
"Sir Richard Branson says, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”"
Source:Intelligent Fanatics Project
"It had a particular vibe to it and looked every bit the young new challenger. The huge cargo ships were painted a solid red and emblazoned with the Hafskip logo, and the corporate look and feel was carried through everything from newspaper adverts to the company’s huge cargo terminals by the harbour. In its time it was a bit like Sir Richard Branson’s Virgin brand in Iceland, exuding a similar vibrancy compared with the other boring old conservative shipping corporations. When you live on an island, the shipping companies are always going to be the main businesses."
Source:Billions to Bust and Back