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Mr. Capri-Sun – Die Autobiographie has the strongest coverage in these notes.
Person
Person
Wild, Hans-Peter
1 Books1 Highlights12 Themes
Wild, Hans-Peter appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Language Fluency as Global Weapon, Swiss Base for Unbureaucratic Global Reach, Kitchen-Table Apprenticeship Before the Office
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For global expansion, he needed an advertising medium that was known worldwide. In a meeting with the employees, he went through the names of worldwide celebrities, and Wild jokingly said that the Pope would be his firs…
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Highlights
"For global expansion, he needed an advertising medium that was known worldwide. In a meeting with the employees, he went through the names of worldwide celebrities, and Wild jokingly said that the Pope would be his first choice, but unfortunately he would not be considered. The same would probably apply to heavyweight boxing champion Muhammad Ali. "But the same moment I spoke in our meeting of the sheer impossibility of winning this world-famous athlete for us, the idea of hiring 'the greatest champion of all time' became fixed in my head.""
Mr. Capri-Sun – Die Autobiographie
Themes
Language Fluency as Global WeaponSwiss Base for Unbureaucratic Global ReachKitchen-Table Apprenticeship Before the OfficeAll Natural as Brand DNAProductive Dissatisfaction as Permanent EngineBuild the Machine No One Can CopyReinvent Every Five Years or StagnateHydrometer Obsession with Product PerfectionMuhammad Ali When They Say ImpossibleScience Funding as Future InsuranceConquer Country by Country Then Reverse the MapQuiet Generosity Over Public Virtue