PRIME MOVERS
Tales of ITT -  an Insider's Report

Tales of ITT - an Insider's Report

Thomas S. Burns

12 highlights · 11 concepts · 13 entities · 3 cornerstones · 4 signatures

Context & Bio

Multinational conglomerate that transformed from a loose confederation of 53 jealously guarded fiefdoms into a disciplined, centrally controlled empire spanning 67 countries, using General Motors' organizational playbook as its explicit blueprint while its leaders played both sides of wars and antitrust battles with unmatched political chutzpah.

Era1920s–1970s: from colonial-era telecommunications monopolies through World War II's geopolitical chaos to Cold War conglomerate mania, competing alongside Litton and LTV in the era of American corporate empire-building.Scale400,000 employees across 67 countries, 53+ companies and divisions, telecommunications and electronics empire rebuilt from wartime wreckage, filed and collected a $30 million war damages claim despite accusations of Axis collaboration.
Ask This Book
12 highlights
Cornerstone MovesHow they build businesses
Cornerstone Move
Bet Every Side Then Claim Victim Status
situational

ments. Such strategy placed ITT in an ideal situation to parlay World War II into an economic triumph. Behn was one of the few who could make meaningful long-range plans — no matter which side won. He waited, watching the fortunes of war, until a discernible pattern of victory emerged. Then, shazam — although ITT had been accused of Axis collaboration at the beginning of the war, Behn emerged as a conquering Allied hero, of sorts. He was the man with strong political influence and business interests all over Europe. As the Allied armies mopped up, Behn was personally on the scene to restore the ITT empire before the military governors could piece things together. And even more remarkably, ITT managed to carry off the role of victim of World War II and file a $30 million claim for damages which recently the United States government has seen fit to pay. So, with discreetly applied pressures and much chutzpah, Behn managed to have it both ways. If the Germans had won, who could tell what rewards would have befallen the faithful industrial empires of Krupp, Siemens, Mercedes, and the several German equivalents of ITT.

Cornerstone Move
Buy a Congressman, Win the Antitrust War
situational

As Geneen’s pet project we received a disproportionate amount of attention from important lobbyists, and legisla- tors, especially Congressman Bob Wilson from San Diego, who had parlayed his association with Geneen into hotels and other local investments. He was determined to bring a major manufacturing complex into his back yard. ITT needed a close political associate who would insure Ad- ministration support in the company’s antitrust battles; in Wilson they had the Republican party’s chief fund raiser and a close friend of the President. Nixon was a Southern

Cornerstone Move
Steal GM's Playbook Wholesale
situational

When Geneen began picking up the pieces at ITT in 1959, he used a lifelong study of General Motors as his model. GM’s organizer, Alfred Sloan, was his personal hero; and the job of remaking ITT became a casting job in the General Motors’ mold. Finance was made a direct reporting function throughout ITT, engineering respon- sibility was centralized, and a large technical staff began to grow into dominance. ITT managers made in-depth studies of the policies under which General Motors op- erated. “If it’s good enough for General Motors, it’s good enough for ITT,” was the new anthem; and the Geneen- directed juggernaut began to roll on that high-octane formula.

2 evidence highlights — click to expand
Signature MovesHow they operate & think
Signature Move
Snapping Turtle Reports Only
situational
guys have to find the genuine snapping turtle from the general turtle population. I want their reports to specifi- cally, directly, and bluntly state the facts. Not high-flung rhetoric. Just facts. Reports that include action recom- mendations, a summary of the problems, reasons why the recommendations are being made and the specific position of the manager preparing the report. We allow no bull or evasion.” On monopoly: “If we are to compete overseas, we can’t be hamstrung at home. We will resist any attempt to deprive us of our proper rights. It is clear that whatever the guise, by imaginary and legal means, what we are experi- encing are direct attacks on bigness as such.”
2 evidence highlights
Signature Move
Personnel Surgery as Perpetual Discipline Machine
situational
On organization: “Around here, we run a colonial em- pire with 400,000 employees in sixty-seven countries; and we're writing our own management book in the process.” On managers: “Personnel surgery is the only thing this company needs on a continuing basis. You build discipline in a company and the company will perpetuate itself.
2 evidence highlights
Signature Move
No Vietnam Surprises Allowed
situational
On management style: “Well, I’m no laissez-faire, let- me-know-how-things-are-in-six-months kind of guy. I want to know what’s going on. I don’t want some proud guy to get into his own Vietnam and suddenly hand me his res- ignation. Hell, his resignation couldn’t bring back the ten million dollars he’d lose.”’ On work: “Sure, a lot of guys bitch around here about the long meetings, detailed reports, and hard work. But no one complains anymore about the crazy decisions that come out of New York headquarters.”
2 evidence highlights
Signature Move
Colonial Empire Run by Bailing Wire
situational
On organization: “Around here, we run a colonial em- pire with 400,000 employees in sixty-seven countries; and we're writing our own management book in the process.” On managers: “Personnel surgery is the only thing this company needs on a continuing basis. You build discipline in a company and the company will perpetuate itself.
3 evidence highlights
More Insights
Identity & Culture
Total Immersion or Termination
situational
On his troops: “Around here, management is the bailing wire that keeps everything in place. They don’t quit, they
3 evidence highlights
Operating Principle
Facts-Only Intelligence System
situational
On reports: “Being smart is only getting all the facts. My
2 evidence highlights
Competitive Advantage
Bigness as Defended Right
situational
guys have to find the genuine snapping turtle from the general turtle population. I want their reports to specifi- cally, directly, and bluntly state the facts. Not high-flung rhetoric. Just facts. Reports that include action recom- mendations, a summary of the problems, reasons why the recommendations are being made and the specific position of the manager preparing the report. We allow no bull or evasion.” On monopoly: “If we are to compete overseas, we can’t be hamstrung at home. We will resist any attempt to deprive us of our proper rights. It is clear that whatever the guise, by imaginary and legal means, what we are experi- encing are direct attacks on bigness as such.”
2 evidence highlights
Risk Doctrine
War Profiteering Disguised as Victimhood
situational
ments. Such strategy placed ITT in an ideal situation to parlay World War II into an economic triumph. Behn was one of the few who could make meaningful long-range plans — no matter which side won. He waited, watching the fortunes of war, until a discernible pattern of victory emerged. Then, shazam — although ITT had been accused of Axis collaboration at the beginning of the war, Behn emerged as a conquering Allied hero, of sorts. He was the man with strong political influence and business interests all over Europe. As the Allied armies mopped up, Behn was personally on the scene to restore the ITT empire before the military governors could piece things together. And even more remarkably, ITT managed to carry off the role of victim of World War II and file a $30 million claim for damages which recently the United States government has seen fit to pay. So, with discreetly applied pressures and much chutzpah, Behn managed to have it both ways. If the Germans had won, who could tell what rewards would have befallen the faithful industrial empires of Krupp, Siemens, Mercedes, and the several German equivalents of ITT.
In Their Own Words

I'm no laissez-faire, let-me-know-how-things-are-in-six-months kind of guy. I want to know what's going on. I don't want some proud guy to get into his own Vietnam and suddenly hand me his resignation. Hell, his resignation couldn't bring back the ten million dollars he'd lose.

Harold Geneen on why he demands constant visibility into every operation, rejecting hands-off management.

Around here, we run a colonial empire with 400,000 employees in sixty-seven countries; and we're writing our own management book in the process.

Geneen describing the scale and ambition of ITT's organizational experiment.

Personnel surgery is the only thing this company needs on a continuing basis. You build discipline in a company and the company will perpetuate itself.

Geneen on his belief that relentless personnel changes, not strategy shifts, keep a conglomerate alive.

Sure, a lot of guys bitch around here about the long meetings, detailed reports, and hard work. But no one complains anymore about the crazy decisions that come out of New York headquarters.

Geneen defending ITT's grueling reporting culture as the price of eliminating bad decisions.

I won't be satisfied until this is the best damn company in the world.

Geneen expressing his limitless ambition for ITT, framing it as a personal crusade.

Mistakes & Lessons
Loose Confederation Chaos Pre-Geneen

Letting 53 subsidiary presidents guard their own technical secrets and markets against each other created duplication, financial mismanagement, and excessive costs that nearly strangled the enterprise.

Axis Collaboration Exposure

Playing both sides in a world war can work if you have enough chutzpah and political connections to rewrite the narrative afterward, but the reputational risk was existential.

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Key People
Geneen
Person

Primary figure in this dossier arc (2 mentions).

Nixon
Person

Recurring actor in this dossier network (1 mentions).

Alfred Sloan
Person

Recurring actor in this dossier network (1 mentions).

Behn
Person

Recurring actor in this dossier network (1 mentions).

Bob Wilson
Person

Recurring actor in this dossier network (1 mentions).

Key Entities
Raw Highlights
Snapping Turtle Reports Only (1 highlight)

guys have to find the genuine snapping turtle from the general turtle population. I want their reports to specifi- cally, directly, and bluntly state the facts. Not high-flung rhetoric. Just facts. Reports that include action recom- mendations, a summary of the problems, reasons why the recommendations are being made and the specific position of the manager preparing the report. We allow no bull or evasion.” On monopoly: “If we are to compete overseas, we can’t be hamstrung at home. We will resist any attempt to deprive us of our proper rights. It is clear that whatever the guise, by imaginary and legal means, what we are experi- encing are direct attacks on bigness as such.”

Total Immersion or Termination (1 highlight)

On his troops: “Around here, management is the bailing wire that keeps everything in place. They don’t quit, they

Facts-Only Intelligence System (1 highlight)

On reports: “Being smart is only getting all the facts. My

Bet Every Side Then Claim Victim Status (1 highlight)

ments. Such strategy placed ITT in an ideal situation to parlay World War II into an economic triumph. Behn was one of the few who could make meaningful long-range plans — no matter which side won. He waited, watching the fortunes of war, until a discernible pattern of victory emerged. Then, shazam — although ITT had been accused of Axis collaboration at the beginning of the war, Behn emerged as a conquering Allied hero, of sorts. He was the man with strong political influence and business interests all over Europe. As the Allied armies mopped up, Behn was personally on the scene to restore the ITT empire before the military governors could piece things together. And even more remarkably, ITT managed to carry off the role of victim of World War II and file a $30 million claim for damages which recently the United States government has seen fit to pay. So, with discreetly applied pressures and much chutzpah, Behn managed to have it both ways. If the Germans had won, who could tell what rewards would have befallen the faithful industrial empires of Krupp, Siemens, Mercedes, and the several German equivalents of ITT.

Personnel Surgery as Perpetual Discipline Machine (1 highlight)

On organization: “Around here, we run a colonial em- pire with 400,000 employees in sixty-seven countries; and we're writing our own management book in the process.” On managers: “Personnel surgery is the only thing this company needs on a continuing basis. You build discipline in a company and the company will perpetuate itself.

Buy a Congressman, Win the Antitrust War (1 highlight)

As Geneen’s pet project we received a disproportionate amount of attention from important lobbyists, and legisla- tors, especially Congressman Bob Wilson from San Diego, who had parlayed his association with Geneen into hotels and other local investments. He was determined to bring a major manufacturing complex into his back yard. ITT needed a close political associate who would insure Ad- ministration support in the company’s antitrust battles; in Wilson they had the Republican party’s chief fund raiser and a close friend of the President. Nixon was a Southern

No Vietnam Surprises Allowed (1 highlight)

On management style: “Well, I’m no laissez-faire, let- me-know-how-things-are-in-six-months kind of guy. I want to know what’s going on. I don’t want some proud guy to get into his own Vietnam and suddenly hand me his res- ignation. Hell, his resignation couldn’t bring back the ten million dollars he’d lose.”’ On work: “Sure, a lot of guys bitch around here about the long meetings, detailed reports, and hard work. But no one complains anymore about the crazy decisions that come out of New York headquarters.”

Steal GM's Playbook Wholesale (1 highlight)

When Geneen began picking up the pieces at ITT in 1959, he used a lifelong study of General Motors as his model. GM’s organizer, Alfred Sloan, was his personal hero; and the job of remaking ITT became a casting job in the General Motors’ mold. Finance was made a direct reporting function throughout ITT, engineering respon- sibility was centralized, and a large technical staff began to grow into dominance. ITT managers made in-depth studies of the policies under which General Motors op- erated. “If it’s good enough for General Motors, it’s good enough for ITT,” was the new anthem; and the Geneen- directed juggernaut began to roll on that high-octane formula.

Other highlights (4)

managed by their presidents. The organization consisted of a loose confederation of fifty-three companies and divi- sions, most of them involved in telecommunications and electronics businesses. Each company guarded its technical secrets and markets against incursion by the others as jealously as they did by competitors. The ITT system was plagued by financial mismanagement, excessively high production costs and duplication of effort. Geneen himself could not have written a better scenario in anticipation of his arrival on the scene.

On government: “Our (————) government is about to run the country down the drain. Everyone in the govern- ment is really (————). They haven’t the courage to tell the kids they can’t have the ice cream and cookies three times a day. You’ve got to put some dignity back into business.” On his job: “My job is the most complex management job in the country. I’ve never met a man who could keep up with me.” On his company: “I won’t be satisfied until this is the best damn company in the world.”

don’t strike, they just keep the place going. Those who can’t immerse themselves completely in the job just won’t make it here.”

Litton and LTV.