Lexus

Strategic Concepts & Mechanics

Cornerstone MoveSell the Sequel to Fund Survival Today Signature MoveBudget Is a Banned Word Cornerstone MoveBulldoze First, Partner Second Capital StrategyEach Round Buys More Control Competitive AdvantageApple-Store DNA Without Apple-Store Obsession Signature MoveSkip-Level Communication as Survival Obligation Strategic PatternMule-Car Conviction Theater Capital StrategyPublic Markets as Distraction Tax Signature MoveSpecial Forces Hiring, Not Headcount Filling Cornerstone MoveGallery Loophole Before Lawmakers Reconvene Signature MoveFlippant Until Focused, Then Total Possession Decision FrameworkHigh-Velocity Reversible Decisions Strategic PatternNew Energy as Decade-Long Positioning Bet Cornerstone MoveDisassemble Giants Then Build Cheaper Capital StrategyDecline Buffett Until Terms Fit Signature MoveHuman Waves Replace Automated Lines Identity & CultureFarm Boy Hunger as Permanent Fuel Signature MoveEngineer's Jacket Never Executive's Suit Signature MoveKey-Scratch the Mercedes to Kill Hesitation Competitive AdvantagePatent Boundary as Innovation Map Operating PrincipleSelf-Sufficient Production Ecosystem Cornerstone MoveBattery Kingdom Into Adjacent Empires Strategic PatternLow-End Ladder to High-End Mastery Signature MoveFive-Yuan Canteen for Everyone Including CEO Strategic PatternFast Fashion Volume Over Margin Strategy Operating PrincipleAssisted Self-Learning Development Method Relationship LeverageElite Network Building Through Board Positions Signature MoveCulture Adjustment Over Strategy Changes Cornerstone MoveDesigner Collaboration Marketing Plays Strategic PatternWorking Chairman Control Structure Cornerstone MoveGeographic Expansion Through Test Markets Capital StrategyTax Structure Engineering for Wealth Preservation Signature MovePersonal Presence for Critical Negotiations Signature MoveReverse Price Engineering from Customer Willingness Competitive AdvantageSupermodel Marketing as Legitimacy Play Signature MoveFlat Organization with Early Responsibility Push

Primary Evidence

"One engineer recalled using the time on the flight to ask Musk his opinion on the suspension characteristics for the Model S, a subject they had been debating. Because Tesla was building their car from scratch, such questions were purely up to them. Was the car’s handling going to be sporty, like a BMW, or more giving, like a Lexus? Musk paused, looking directly at his engineer. “I’m going to sell a fuck load of cars, so whatever suspension you need so I can sell a fuck load of cars—that’s the suspension I want.”"

Source:Power Play

"In fact, Wang Chuanfu himself admitted: “I don’t understand cars at all.” But after deciding to switch to the automotive field, Wang Chuanfu decided to start with technology to become a real automotive technology expert. During that period, Wang Chuanfu's only luxury hobby was owning Mercedes and Lexus cars. But he liked to dismantle them frequently to see how their engines worked. Once, when Wang Chuanfu went to the United States, a friend picked him up in a Toyota car. To understand how the Toyota seats worked, Wang Chuanfu almost dismantled his friend’s Toyota."

Source:China's New Richest Man - Wang Chuanfu

"When Karl-Johan is introduced as the new CEO on February 11, 2009, he is indeed wearing a shirt and suit from H&M, but around his neck is a real class marker: a tie from the French top brand Hermès. And he drives nice cars. In Sweden, a gray Mercedes Benz GL 420 and a black Lexus RX400H. In London, where he lives in the fashionable Knightsbridge, he drives a Lexus."

Source:The Big Boss (translated)

Appears In Volumes

Power Play China's New Richest Man - Wang Chuanfu The Big Boss (translated)