Cornerstone Move1 book · 3 highlights
Burn the Wood, Bet the Brick
Books Teaching This Pattern
Evidence
Lego - The Danish Management Canon, 3
Mikael R. Lindholm · 3 highlights
“In 1960 – at that time there were 450 employees at LEGO – the wood warehouse burned down. Until then, LEGO had continued the production of wooden toys. The day after the fire, Godtfred made a far-reaching decision. He discontinued the production of wooden toys. This would give Godtfred and everyone at LEGO the freedom to focus all resources on the internationalization of LEGO bricks.”
“The focused commitment to LEGO bricks alone meant, among other things, that LEGO spent 5 million kroner on advertising in 1960 – more than the total advertising budget in all the years since the LEGO brick was developed. Godtfred believed it was necessary to unfold the potential of the LEGO system:”
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Related Patterns
Cornerstone MoveSystem-in-Play Over Standalone ToysRelationship LeverageFans as Co-Developing PartnersIdentity & CultureOwner as Idea Guardian Not OperatorRisk DoctrineCrisis of Belief Before Crisis of CashCompetitive AdvantageQuality as Inherited Loyalty EngineOperating PrincipleReinterpret the Idea—Never Replace It