Relationship Leverage1 book · 2 highlights
Fans as Co-Developing Partners
Books Teaching This Pattern
Evidence
Lego - The Danish Management Canon, 3
Mikael R. Lindholm · 2 highlights
“Part of the focus was identifying LEGO’s core customers and mobilizing them as ambassadors and partners through competitions such as the FIRST LEGO League robot design, which was held in 20 countries and attracted 100,000 participants in 2004, contributing to the perception of LEGO as not just another toy, but something unique with endless possibilities for creative expression.”
“LEGO had rediscovered its idea, its customers, and its creativity.”
Related Patterns
Cornerstone MoveSystem-in-Play Over Standalone ToysIdentity & CultureOwner as Idea Guardian Not OperatorRisk DoctrineCrisis of Belief Before Crisis of CashCompetitive AdvantageQuality as Inherited Loyalty EngineOperating PrincipleReinterpret the Idea—Never Replace ItCornerstone MoveBurn the Wood, Bet the Brick