Competitive Advantage1 book · 3 highlights
Quality as Inherited Loyalty Engine
Books Teaching This Pattern
Evidence
Lego - The Danish Management Canon, 3
Mikael R. Lindholm · 3 highlights
“And durability or quality has not been an obstacle to new sales. Indeed, 27 percent of children inherit the long-lasting LEGO bricks. But it has also been shown that families who pass on LEGO bricks to children buy more new boxes of LEGO bricks than other families.”
“This focus on quality is reflected in the fact that LEGO bricks produced in 1963—when they switched from using cellulose acetate in favor of the more stable acrylonitrile-butadiene-styrene (ABS plastic), which is still used today—continue to maintain most of their shape and color. There is still a good connection between the bricks from 1963 and the LEGO bricks produced today.”
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Related Patterns
Identity & CultureFantastic Journey as Loyalty EngineCornerstone MoveSystem-in-Play Over Standalone ToysRelationship LeverageFans as Co-Developing PartnersIdentity & CultureOwner as Idea Guardian Not OperatorRisk DoctrineCrisis of Belief Before Crisis of CashOperating PrincipleReinterpret the Idea—Never Replace ItCornerstone MoveBurn the Wood, Bet the Brick