Strategic Pattern1 book · 4 highlights
Depth Before Breadth in a Single Idea
Books Teaching This Pattern
Evidence
Lego - The Danish Management Canon, 3
Mikael R. Lindholm · 4 highlights
“Godtfred consistently maintained the play system’s core idea. New products were about exploring depth and breadth with the bricks – not about developing entirely new toys. Such ideas were scrapped.”
“Godtfred insisted, however, that the focus should be on the bricks and the system around them. If the focus shifted, Godtfred feared that competitors would catch up and overtake LEGO.”
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Related Patterns
Cornerstone MoveSystem-in-Play Over Standalone ToysRelationship LeverageFans as Co-Developing PartnersIdentity & CultureOwner as Idea Guardian Not OperatorRisk DoctrineCrisis of Belief Before Crisis of CashCompetitive AdvantageQuality as Inherited Loyalty EngineOperating PrincipleReinterpret the Idea—Never Replace It