Fast Food Plus X: Bolt Novelty Onto Burgers

"I set my sights on indoor swimming pools and indoor tennis courts, which can be said to represent the happy sweat industry, combined with the fast food industry's McDonald's burgers."

"My hamburger shop is different from traditional stores because it includes a swimming pool. This swimming pool is not an ordinary indoor pool. The pool's roof is arched and can be opened and closed at will. In summer, the roof opens to allow sunlight, and in winter, the roof is closed, transforming it into a heated pool. And closing the roof saves one-third of the energy compared to the average heated pool. Modern people pursue a multi-purpose lifestyle, and simple dining is no longer satisfying. People want to do something before eating. Therefore, I had the idea to set up a swimming pool in the McDonald's hamburger shop, so customers can swim before eating."

"However, this is not something I decided to do on a whim, without any statistics to back it up. I call the combination of swimming pools, tennis courts, and indoor sports halls the "sweat industry"; I believe the era of the sweat industry has arrived. This means that making customers sweat can make you money. Therefore, I combined the swimming pool with burgers, integrating the sweat business with the fast food industry. McDonald's hamburger shops attract customers with the sweat industry, while the other eleven coffee shops lack any distinct characteristics. As a result, the customer's choice is quite apparent. Fast food + sweat business — I can confidently say that this is a typical example of the third industry."

"The function of this system allows customers who come by car to order the food they need through television, and after the staff in the store receive the message, they prepare the food package and hand it over to the customers at the exit. I named this system "Drive-Through" and first installed it in the Enoshima hamburger store. The result was a great success. The system of ordering goods in a car and picking them up at the exit perfectly meets the needs of busy modern people. Seeing this, it is not surprising that they created a sales record of 95 million yen in one month. I gained confidence from the success of the Enoshima hamburger store and subsequently implemented this system in thirty branches, making it convenient for customers and greatly improving sales."