Open Door Cancels Any Meeting for a New Idea

“Their perhaps unrequited love for technology also meant that they were always open to new technical ideas. As long as both were still at the headquarters in Lund, their doors were always open for the technicians. If someone had a new idea to present, both of the Rausing brothers were prepared to cancel any meetings whatsoever in order to instead hear about it. If they found the idea worth trying, it was just for the technicians to proceed.”

“People who accomplished great deeds by building Åkerlund & Rausing and Tetra Pak at a time when these visions seemed like science fiction to others. Ruben also attracted inventive and imaginative people, as they knew that if they succeeded in getting his ear, they would also have the chance to test their ideas in practice.”