Operational Squeeze for Max Resale

"The method is as simple as it is brilliant: Remove all the excess and squeeze the lemon to the maximum. Show how much the lemon was squeezed last year, and sell the lemon at a high price. Then the buyer can sit with their squeezed lemon and see how much more juice they can extract."

"The two friends from Molde were filthy rich. That was now. But they also sat on a cash box of several billion kroner. Now they had a unique opportunity to seriously implement RGI's business idea of entering companies with poor management, restructuring them, achieving new growth, and then selling the companies at a great profit. On the Oslo Stock Exchange, there were many such companies. Now RGI had the strength to attack one of the giants."

"In Gresvig, however, Røkke and Gjelsten were not interested in extracting the gold any longer. It was much more interesting to sell the gold mine onwards. With Austad in the boss’s chair, the company had turned around and was doing well, now a sale was on the horizon. The job went to Dag Fasmer Wittusen and his team. They listed Gresvig on the stock exchange and put out a small share offering for public sale. "All of Norway" wanted to buy into Kjell Inge Røkke's successful company. Shares for 90 million kroner were released in the first round, and they were sold out 17 times!"