Risk-Taker’s Necessary Callousness

“"Kjell Inge is manic. When there is something he wants, he almost goes over dead bodies to make it happen the way he wants," says someone who knows him well.”

“The risk-takers are harder to understand. Here we find people like Christen Sveaas, who has succeeded in diverse industries such as shipping, real estate, and IT, and who never says no to gambling if his instinct and calculator tell him that there is new money to be made. For many of them, money is more a measure of success than a means to high consumption and prosperity. This makes them less afraid of losing everything. They enjoy the moment and have very high consumption, but at the same time are not very flashy. They know the road back to the streets is shorter than many can dream of.”