Ride the Demographic Wave Before It Crests

“I started operating a fast-food business in 1971, which was also the year Japan's Tomei Expressway and Meishin Expressway were connected. With the connection of Tomei and Meishin, Japan officially entered the era of high-speed automobiles, bringing significant changes to the national lifestyle, as well as heralding the arrival of a new era. After detailed research, I found that by 1975, the post-war born population in Japan would account for over 50% of the total population. In other words, 1975 would be a watershed year for the Japanese population.”

“However, the situation is different for the newer generation. These 1.5 million people haven't yet eaten rice or hamburgers. If they get used to the taste of hamburgers shortly after they are born, they will surely become loyal customers of hamburgers in the future. This shows that the new generation of 1.5 million people must be well managed. Plainly calculating, Japan's population increases by 800,000 people every year, but in reality, customers increase by 1.5 million.”