Three-Second Hypnosis at the Counter

"Applying instant hypnotism Informal statistics have shown that the service attitude of female employees at McDonald's hamburger stores ranks top in Japan's entire restaurant industry. I am proud to disclose the secret: McDonald's hamburger stores use "instant hypnotism." Customers who come to McDonald's love to hear the female employees whisper softly, "Thank you!" Most customers have an arrogance of "I'm the one paying the money." When a female employee smiles and says, "Thank you!" even the proudest customer will feel elated. This lasts only about three seconds, but it puts the customer into a hypnotic state. A hypnotic state refers to a period when one loses their sense of judgment and won’t resist commands from others. When customers enter a three-second state of instant hypnotism, the female employee takes the opportunity to ask the customer: "Would you like some Coca-Cola?" Without realizing it, the customer will instinctively reply: "Sure." In this way, the customer not only buys a hamburger but also a beverage. However, McDonald's female employees strictly adhere to a "rule": if they suggest a Coke to a customer and get refused, they must not repeat the same suggestion..."

"In other words, when the customer is indecisive, that is also when they are in a state of hypnosis. In this condition of losing their opposition, as soon as they hear "This one is more elegant," they immediately "fall into the trap." I passed this "ultimate technique" on to the staff at the imported tie counters, and the previously not-so-popular imported ties became very hot-selling products. Just like winning a woman's heart merely requires whispering sweet nothings in her ear, in business, there are important phrases that can move customers; it's just a matter of whether you can discover them early."

"Find the most effective business phrase A few years ago, I imported and sold ties from France and Italy separately. Initially, the sales of these imported ties were not ideal, so I visited distributors to study their methods of sale. At that time, I found an interesting fact—although ties are men's accessories, more than half of the purchasers were women. Then, I began to study how to make female customers standing in front of the tie counters pay. Before long, I found a good method that really boosted the sales of the imported ties—simply use the most effective phrase, and customers would naturally be willing to buy. When customers approach the tie counter and touch the ties displayed, beginning to compare them; at this moment, the salesperson must absolutely not approach them but wait for five to six minutes to let the customers make their own choices. When they hold three or four ties in their hands and are unsure which to choose, then approach them. From the salesperson's point of view, it's not about selling the tie the customer wants to buy but the tie they want to sell. The salesperson can suggest to the customer based on the three or four ties selected: "This one is the most elegant." Hearing this sentence, the customer can then make a decision. "Okay, I'll take this one." And thus, the customer buys the tie the salesperson wanted to sell."