Entity Dossier
entity
49er organization
Strategic Concepts & Mechanics
Identity & CultureVictory Belongs to Everyone Who Built It
Operating PrincipleTalent Plus Bad Attitude Equals Bad Talent
Signature MoveLists as Road Maps to Results
Decision FrameworkHire for Functional Intelligence Not Credentials
Signature MoveHumor to Defuse the Pressure of Perfection
Risk DoctrineSteely Toughness Forged Through Gut-Ripping Setbacks
Identity & CultureCulture Precedes Trophies
Cornerstone MoveDissect the Problem Then Teach the Fix
Signature MoveCorrection Not Condemnation on Every Error
Operating PrincipleAim for Perfection and Miss Upward
Signature MoveNo Pads on Wednesday Save Bodies for Sunday
Cornerstone MoveInstall the Standard Before Chasing the Scoreboard
Primary Evidence
"Consequently, I approached building the 49er organization with an agenda that didn’t include a timetable for a championship or even a winning season. Instead, I arrived with an urgent timetable for installing an agenda of specific behavioral norms—actions and attitudes—that applied to every single person on our payroll. To put it bluntly, I would teach each person in the organization what to do and how to think. The short-term results would contribute both symbolically and functionally to a new and productive self-image and environment and become the foundation upon which we could launch our longer-term goal, namely, the resurrection of a football franchise."
Source:The Score Takes Care of Itself