Entity Dossier
Organization

Léger family

Strategic Concepts & Mechanics

Primary Evidence

"Second step: install a lighted sign to distinguish the rotisserie from its competitors. It’s a big investment. But the Léger family won’t have to spend any money to do so. In fact, the craftsman who makes them, a certain Mr. Green, believes enough in the future of the small business to offer the Legers credit. “If it doesn’t work out, I’ll lose the sign, that’s all. If it works, you’ll pay me what it’s worth.” Deal concluded. Mr. Green will have no reason to regret his generous agreement. Not only will his clients pay the bill down to the last cent, but they will also later order from him a giant tuxedo-wearing rooster that will tower over the rotisserie’s roof for a long time."

Source:St Hubert: 50 Years of Great Success

"But far from crushing the Léger family, the ordeal energized them. To start, it revealed to René the unsuspected strengths of his wife. “It was above all an opportunity for me to discover my wife’s true personality, her courage,” he would later say. “She fully understood the situation I was in and all the troubles that might ensue for our little family. Yet, she never stopped encouraging me, constantly reminding me that it would all end one day…” As a result, the recovering man underwent a deep personal reevaluation."

Source:St Hubert: 50 Years of Great Success

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