Sveriges Television

"How else could I have ended up in the media world where I started as a freelance stock columnist, took on leading tasks in the development of TV2, and was the CEO of the Dagens Nyheter group—nearly ten years of dramatic and engaging operational work in total. Many years later, in 1988, I was trusted to be a board member and vice chairman of Sveriges Television."

"Thus, for many years, I was completely clear that I would not engage in media. But to my surprise, the future minister of the Liberal Party, Birgit Friggebo, contacted me when it was time for a bourgeois government in 1988. She wondered if I was interested in an assignment. This resulted in a board assignment at Sveriges Television, where I participated for nine years. The current chairman was succeeded by Anna-Greta Leijon, a Social Democratic politician, minister, and member of parliament, and I became vice chairman. The entire set of rules surrounding the boards in the various parts of the large Sveriges Radio corporation had gradually been moved away from direct government level to a special board that improved the nomination process so that it was not politicized but more focused on media knowledge and experience."

"What I took with me when I left the partnership in 1983 was a rather small property in Frihamnen in Stockholm, Haifa 1, worth around 30 million SEK. There was a film laboratory for Sveriges Television there. It was the foundation of Förvaltnings AB Wasatornet, which from the start had us four as owners with forty-two percent for me, ten percent for Elisabeth, and twenty-four percent each for our two children, Carl and Eric. From the very beginning, we discussed all our business at the kitchen table and always pursued joint decisions. And that's how it still is."