Identity & Culture1 book · 2 highlights

Failure Never Accepted, Setbacks Understood

Books Teaching This Pattern

Evidence

  1. “And what a vigorous company Texas Instruments was! Employees seemed to walk a bit faster than at Sylvania, and their backs seemed a bit straighter too. “Tired” was practically an adjective you never heard. At that time, the standard workweek in the United States was forty hours, but TI’s working hours were at least fifty; it was common for someone to bring a canvas cot to work in the morning, planning to sleep in the office at night. Working on Saturday mornings was an unwritten rule, and except for the most junior employees, no one received overtime pay for extended hours. I also discovered that within the company, “failure” was never accepted; “setbacks” could be understood, even sympathized with. But the person who suffered a setback had to pull themselves together and start again; if there was another setback, start again—until success. I also found that this was a very talkative company, where no one was afraid to voice opinions, even if some were very naive. In my first few months on the job, several times the production line’s yield suddenly dropped or failed to rise as expected; not only engineers and technicians, but even line operators would offer suggestions—and do so enthusiastically. Their suggestions were not necessarily adopted, but even after repeatedly hitting a wall, they would still continue to express their views.”

  2. “The yield on IBM’s own benchmark line was low and unstable, but averaged about 5%; our yield, however, was “zero and stable.” “Zero and stable” were exactly the words the two engineers used when reporting to me on my first day at work. Humor even in difficulty.”

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