Tetra group
Strategic Concepts & Mechanics
Primary Evidence
"From the start, the company was already high-tech, even though it may be hard to believe considering its products - simple paper packaging. However, it is misleading to focus on the company’s end products to consumers. In reality, it is the technology to fill the packages which was and remains the great innovation - the continuous filling. The continuous filling, which also worked with aseptic technology and development of a paper material for these purposes, is what keeps the Tetra group still leading in the global packaging systems for liquid foods. That is where they make their largest profits. It was the road, the process, to a finished product that was important, and it was not easy to let machines fold and fill paper packages that had to be tightly sealed despite rough handling. At the same time, the contents of the packaging had to be completely sterile. It should also be remembered that when the management decided to continue working with Wallenberg’s little tetrahedron, there was no one who knew how it would be done. There was also no packaging material. Tetra Pak had to solve many problems and use previously untested cutting-edge technology, while many who stayed within Åkerlund & Rausing laughed behind their backs. At the same time, Tetra Pak’s people developed an industrial system that was so easy to handle and maintain that it was one of the few Western systems that could be directly applied in developing countries."