Da Cortà

Strategic Concepts & Mechanics

Cornerstone MoveClose Every Circle Until Control Is Complete Competitive AdvantageFashion Signature as Margin Multiplier Signature MovePaternalistic Covenant With the Valley Strategic PatternSubcontractor Apprenticeship as Espionage Strategic PatternLow Cost Many Models Flood Strategy Identity & CultureOrphan Hunger as Permanent Engine Cornerstone MoveBuy the Myth Then Rebuild It From the Product Up Risk DoctrineCash Fortress Before the Storm Hits Identity & CultureSilicon Valley Peers Not Italian Peers Operating PrincipleBring Production Home When Quality Fails Signature MoveEvery Euro Saved Is an Extra Euro in Profit Risk DoctrineOwnership Separated From Management Competitive AdvantageClosed Valley as Loyalty Fortress Signature MoveMove Before Being Overwhelmed Cornerstone MoveHostile Raid to Swallow the Whole Animal Capital StrategyWall Street Listing as Credibility Weapon Signature MovePocket Recorder on the Nightstand Signature MoveFactory Floor at Five AM, Never the Office

Primary Evidence

"Leonardo Del Vecchio, already their supplier of anodized aluminum temples, meets Da Cortà and Vittorio Toscani, who propose him to open a plant together in Agordo."

Source:Leonardo Del Vecchio

"Relations with his brother and with Da Cortà deteriorate shortly thereafter. Checchi somehow feels betrayed by Del Vecchio's enterprising spirit, realizing that he has created a competitor in his own home, that continuing together means giving Leonardo the chance to learn all about Metalflex's commercial network and customers. They simply wanted a trusted subcontractor and a new production facility."

Source:Leonardo Del Vecchio

"Del Vecchio has started making complete glasses, but that is not enough for him. He wants to put the Luxottica stamp on his frames. He talks to Da Cortà about it once, and the partner asks him to wait a year. The following year, he comes back stronger, for him it is essential to start selling his own glasses."

Source:Leonardo Del Vecchio

Appears In Volumes

Leonardo Del Vecchio