Amazon.com

"Jeff Bezos’s similar put-it-all-in-one-place strategy was driving breakneck expansion for Amazon.com—and gaining notice."

"Jeff Bezos’s similar put-it-all-in-one-place strategy was driving breakneck expansion for Amazon.com—and gaining notice."

"George would time his visits to eat sushi with his wife’s absence, so he was always alone at the counter. It seemed he didn’t know what to do with himself. Every time, he would bring a paperback into the store, and at some point, this changed to Amazon.com’s e-book device, the “Kindle.” It was the year the Kindle was released, so this was 2007. When George was sitting at the counter reading a book on the Kindle, another customer sitting next to him started a conversation. When this customer asked, “How’s the new Kindle?” George began speaking as if to say “I’m glad you asked.” “Not very good. It’s hard to use. I wonder if the people who made the Kindle understand what reading is,” he said, and he quickly began proposing his own “Kindle improvement ideas.” The masterpiece moment was that Greg Zaar, who was sitting next to George at the time, was the person in charge of Kindle development."