Entity Dossier
Company

Generali

Strategic Concepts & Mechanics

Strategic PatternEuropean Champion Against Anglo-Saxon ModelSignature MoveHelicopter Into the Office, Terror on TuesdaySignature MoveDynasty Over DividendsSignature MoveTen Baskets Never One CatastropheCornerstone MoveControl Without Paying the PriceCornerstone MoveFriendly Call Then Capital SiegeRisk DoctrineReasonable Adventures DoctrineOperating PrinciplePoliteness as Refusal to Say NoCapital StrategyBreton Pulleys Capital ArchitectureRelationship LeverageBernheim as Deal GodfatherSignature MoveHis Own Truth Subject to ChangeSignature MoveRecurring Cash Funds the Crazy BetsStrategic PatternContent Platform Not Channel BouquetCompetitive AdvantageFamily Tree as Attack MapCornerstone MoveSell at the Cycle Peak, Strike in the TroughIdentity & CultureSolipsist Commander on the BridgeCornerstone MoveClose Every Circle Until Control Is CompleteCompetitive AdvantageFashion Signature as Margin MultiplierSignature MovePaternalistic Covenant With the ValleyStrategic PatternSubcontractor Apprenticeship as EspionageStrategic PatternLow Cost Many Models Flood StrategyIdentity & CultureOrphan Hunger as Permanent EngineCornerstone MoveBuy the Myth Then Rebuild It From the Product UpRisk DoctrineCash Fortress Before the Storm HitsIdentity & CultureSilicon Valley Peers Not Italian PeersOperating PrincipleBring Production Home When Quality FailsSignature MoveEvery Euro Saved Is an Extra Euro in ProfitRisk DoctrineOwnership Separated From ManagementCompetitive AdvantageClosed Valley as Loyalty FortressSignature MoveMove Before Being OverwhelmedCornerstone MoveHostile Raid to Swallow the Whole AnimalCapital StrategyWall Street Listing as Credibility WeaponSignature MovePocket Recorder on the NightstandSignature MoveFactory Floor at Five AM, Never the OfficeCornerstone MoveIntercede Across Borders as the Indispensable BridgeIdentity & CultureDebt to Italy as Strategic IdentitySignature MoveMoney as Instrument Never DestinationRelationship LeveragePower Through Ecclesiastical NetworksSignature MoveCardinal-Level Access as Deal CurrencyIdentity & CultureWartime Survival as Permanent WorldviewOperating PrincipleBridge Player's Complexity in FinanceRelationship LeverageDynasty Proximity as Career LaunchpadCornerstone MoveConvert Personal History Into Relational CapitalSignature MoveDissatisfaction as Perpetual Engine

Primary Evidence

"Years later, it was in the opposite direction that money would fly over the Alps. The same Bernheim, though well-versed in Italian affairs, had ingloriously lost the presidency of insurer Generali in 1999: "They dismissed me like a valet who would have stolen from the drawers of the house," he bitterly complains. From this wound obviously arises a desire for revenge, of which Vincent Bolloré, always in search of an opportunity, will be the perfect instrument. "He was a friend of the family," confirms the entrepreneur. "When I took over my father's company, I had lunch with him. Since then, we have not been separated. Behind everything I have done, Antoine has always been there." This is particularly true for Italy."

Source:Bollore, l'Homme Qui Inquiete

"Until his removal from the executive presidency of insurer Generali in April 2010, he held a record of longevity at the head of one of Europe's most prosperous financial groups, founded in Trieste in 1831 and which counted writer Franz Kafka among its fleeting employees. An inveterate bridge player, the man is as complex as his career is atypical."

Source:

"The major shareholder of Mediobanca, at the core of Generali and UniCredit, the major investor of Covivio, a European real estate leader, engaged with Prada in the redevelopment of the former railway yard to create the Olympic village of Milan-Cortina 2026. A way to diversify his fortune into financial investments, which generally offer a higher return than manufacturing ones, but also the possibility of directly influencing the choices of the main Italian financial institutions, to which he has not spared criticism."

Source:Leonardo Del Vecchio

"Indeed, Leonardo has decided in recent years to diversify part of his estate into finance. And he has enjoyed it. He entered Mediobanca, becoming the largest shareholder just below the 20% threshold, and has increased his hold on Generali. He wants to take Italian finance beyond its localism."

Source:Leonardo Del Vecchio

"Mediobanca and Generali missed that qualitative, and sizeable, leap that he had the courage to make with Luxottica. It needs to be done. He wants to make them play the international game."

Source:Leonardo Del Vecchio

"Like Pierre Moussa, the president of Generali, Antoine Bernheim is a pillar of Le Siècle. He has always been exceptionally loyal, just like at the dinners of the Revue des Deux Mondes. Politicians speak very freely. Despite the presence of several newspaper directors (Jean-Marie Colombani, Serge July, Laurent Joffrin...) and esteemed writers, the golden rule is that the conversations that take place are never shared outside. "An ideal table of Le Siècle includes a politician, a financier, a business leader, an intellectual in the broad sense, and a perspective on foreign affairs. We also try to mix political sensitivities," adds the person who dedicates four days a month to the meticulous preparation of this "battle plan"."

Source:Antoine Bernheim

Appears In Volumes