Entity Dossier
Person
Mikael R. Lindholm
Strategic Concepts & Mechanics
Cornerstone MoveSystem-in-Play Over Standalone ToysRelationship LeverageFans as Co-Developing PartnersIdentity & CultureOwner as Idea Guardian Not OperatorRisk DoctrineCrisis of Belief Before Crisis of CashCompetitive AdvantageQuality as Inherited Loyalty EngineOperating PrincipleReinterpret the Idea—Never Replace ItCornerstone MoveBurn the Wood, Bet the BrickStrategic PatternDepth Before Breadth in a Single IdeaSignature MoveSell It Yourself or They'll Misunderstand ItSignature MoveSelf-Financing as Independence DoctrineSignature MoveNo Orders—Figure It Out YourselfCornerstone MoveProgram the Brick Into the Computer AgeCornerstone MoveAmputate the Empire to Save the IdeaSignature MoveGet On Your Knees to See Like a ChildSignature MoveNever Claim a Country of Origin
Primary Evidence
"The very idea of good play was, however, born out of pure necessity by a Danish master carpenter in a small Jutland village during the agricultural crisis in the early 1930s."
Source:Lego - The Danish Management Canon, 3
"The story of LEGO shows that an idea does not survive on its own – it must be continuously reinterpreted and transformed to meet new technological and market conditions. In that process, it is crucial that the qualities that make the idea special remain intact."
Source:Lego - The Danish Management Canon, 3