Entity Dossier
Company

Lojas Americanas

Strategic Concepts & Mechanics

Signature MoveIverson: Four Layers Max, Then Stop Building HierarchyCornerstone MoveIncentives as Architecture, Not DecorationStrategic PatternStay Half a Step Ahead, Not a MileCapital StrategyCash Reinvested for Domination Not DividendsCornerstone MoveDominate One Small Thing Before GrowingSignature MoveSchwab: Split Half the Profit and Watch It MultiplyRisk DoctrineTen-Million-Dollar Education, Not TerminationSignature MoveLemann's 3G: Buy the Brewer, Install the MeritocracySignature MovePatterson: Educate the Customer Into Needing YouCornerstone MoveDecentralize Everything Except CultureSignature MovePrice: Lowest Price as Moral Crusade, Not Marketing TacticRisk DoctrineCalculated Bullets Before CannonballsCompetitive AdvantageCulture as the Only Uncopiable MoatSignature MoveKelleher: Distill Strategy to Doing, Not PlanningCornerstone MovePromote From the Ranks, Never Import GeneralsIdentity & CulturePermanent Dissatisfaction as FuelIdentity & CultureDream Replaces Mission StatementCornerstone MoveTalent Factory as Acquisition CurrencyCapital StrategyBonus Pool Tied to EVA, Not RevenueCornerstone MoveBuy Beloved Brands Run by NobodySignature MoveOwners Recruit, Not HR DronesSignature MoveBottom 10% Shaved Every Year ForeverRisk DoctrineType IV Leader Purge Despite ResultsCornerstone MoveExit Banking, Enter Boring ForeverSignature MoveFire the Rebellious on Day OneSignature MoveOpen Floor, No Offices for AnyoneStrategic PatternHoshin Kanri Goal Cascade to Factory FloorCornerstone MoveLeak the Offer to Shame the BoardSignature MovePeople Chess Not Performance ReviewsDecision FrameworkFive Whys to Kill Surface ExcusesOperating PrincipleComfort-Zone Rotation as Growth Engine

Primary Evidence

"John H. Patterson —National Cash Register Simon Marks —Marks & Spencer Sol Price —FedMart & Price Club Les Schwab —Les Schwab Tire Centers Herb Kelleher —Southwest Airlines Chester Cadieux —QuikTrip F. Kenneth Iverson—Nucor 3G partners —Garantia, Lojas Americanas, and Anheuser-Busch InBev"

Source:Intelligent Fanatics Project

"The trio’s timeline 1971: Jorge Paulo Lemann buys the Garantia broker dealer in Rio, with financing from private individuals 1976: Garantia earns a banking license with the Brazilian Central Bank 1982: Garantia partners acquire a controlling stake in Lojas Americanas, a retailer. Beto becomes its CEO 1989: Garantia partners acquire a controlling stake in Cervejaria Brahma, a beer brewing company. Marcel becomes its CEO 1998: Banco Garantia is sold to Credit Suisse First Boston. Most of its executives won’t work with the trio anymore on a full-time basis (although many remain co-investors in many of their deals) 1999: Brahma merges with (i.e., buys) Cervejaria Antartica, forming Ambev, Brazil’s largest beer brewing company 2004: The trio enters an agreement with Belgian giant Interbrew’s controlling shareholders where the two groups become controlling shareholders of Inbev, the resulting company 2008: Inbev buys Anheuser-Busch, America’s most iconic brewery, on the brink of the subprime mortgage crisis, forming Anheuser-Busch Inbev, AB Inbev, for short 2010: 3G Capital, the trio’s private equity firm, does its largest deal to date, buying Burger King from another private equity fund…"

Source:The 3g Way

Appears In Volumes