Swedish parent company

Strategic Concepts & Mechanics

Cornerstone MoveSell Abroad Before Selling at Home Capital StrategySupplier Credit as Venture Capital Signature MoveCopy the Machine Then Outrun the Patent Competitive AdvantageFraud-Proof Packaging as Market Maker Strategic PatternDeveloping World as First-Best Customer Signature MovePatriarch Approves Accounts Until Death Cornerstone MoveKill the Cash Cow to Feed the Tiger Cornerstone MoveRent the Razor, Sell the Paper Competitive AdvantageTwenty-Year Technical Lead as Moat Signature MoveSecrecy So Total Hotel Staff Cannot Clean Signature MoveOpen Door Cancels Any Meeting for a New Idea Signature MoveOffshore Commission Architecture as Dynasty Shield Cornerstone MoveBuy the Entire Milk Chain from Udder to Shelf Decision FrameworkNon-Family Crisis Manager as Dynasty Insurance Competitive AdvantageService Guarantee as Lock-In Mechanism Identity & CultureDynasty Tax Drives Every Structural Decision Operating PrincipleDisciplined Imagination Over Pure Invention Strategic PatternFast Fashion Volume Over Margin Strategy Operating PrincipleAssisted Self-Learning Development Method Relationship LeverageElite Network Building Through Board Positions Signature MoveCulture Adjustment Over Strategy Changes Cornerstone MoveDesigner Collaboration Marketing Plays Strategic PatternWorking Chairman Control Structure Cornerstone MoveGeographic Expansion Through Test Markets Capital StrategyTax Structure Engineering for Wealth Preservation Signature MovePersonal Presence for Critical Negotiations Signature MoveReverse Price Engineering from Customer Willingness Competitive AdvantageSupermodel Marketing as Legitimacy Play Signature MoveFlat Organization with Early Responsibility Push

Primary Evidence

"It took Hans fifteen years of pondering and preparations, equating to three years in terms of full-time work, before everything was ready for the move. In 1982, they increased the dividends in the Swedish parent company from five million to 79 million kronor, a sum that “coincidentally” matched the very low recorded value of the foreign subsidiaries – the market value amounted to about five billion. But the ingenious part was that the dividend was not paid out in money but in shares of the subsidiaries. Through another Tetra company, the shares were then transferred to Dutch Tetra Pak. In this manner, they very elegantly avoided being stopped by the currency regulations."

Source:Tetra

"However, first, the largest country in Europe, West Germany must be conquered, otherwise, it is not possible to move further out into the world. German H&M had essentially just copied the strategy of the Swedish parent company and believed that would suffice for success. It has not turned out just so. The competition looks quite different in such a much larger country, with many other companies in the same price segment that are already known among German consumers."

Source:The Big Boss (translated)

Appears In Volumes

Tetra The Big Boss (translated)