Entity Dossier
Organization

ADSL

Strategic Concepts & Mechanics

Decision FrameworkThe Detour That Arrives FirstMental ModelFirst Place Is a Gravity Well for ResourcesStrategic ManeuverTrade the Straw Before It RotsStrategic PatternUser Base as Negotiation CurrencyStrategic ManeuverThe Knocking Brick Opens Every DoorMental ModelKeep Drawing Until the Prize AppearsOperating PrincipleForesight Disguised as RecklessnessMental ModelWalk on Water: Step Before You SinkCompetitive AdvantageCredential Arbitrage Through AcquisitionStrategic ManeuverDraw Your Own Boundary, Crown Yourself FirstImplementation TacticIntermediate Goals as Invisible Grand StrategyCornerstone MoveEquity Stakes for Distribution LeverageCompetitive AdvantageCableLabs Royalty-Free Standards PlayCornerstone MoveStock Architecture to Lock ControlCompetitive AdvantageBlackout as Franchise LeverageCapital StrategyTax-Sheltered Growing AnnuityCapital StrategyInsurance Company Capital Over BanksSignature MoveNever Bet the Whole FarmStrategic PatternWarrants as Industry Coordination CurrencyDecision FrameworkEmpathy as Negotiation ArchitectureSignature MoveThrow the Keys on the TableSignature MoveOwn a Small Piece of a Winner You Can't RunOperating PrincipleDecentralized Cowboys with Centralized BenchmarksRisk DoctrineWhat If Not as Decision FilterStrategic PatternScale Economics as Survival DoctrineSignature MoveAsk One Sharp Question to Crack Open IntelSignature MoveCash Flow Not Earnings as CurrencyCornerstone MoveBuy the System, Pay With Its Own Cash FlowIdentity & CultureIntrovert's Edge Through Listening

Primary Evidence

"Here, I’d like everyone to recall, what’s the essence of the “Straw Strategy”? Exactly, it’s “starting with something that seems to have little value.” It was precisely for this reason that President Son intentionally ventured into the ADSL market. As a result, he immediately gained 5 million users. There were very few companies that could compete with such a market share. Ordinary companies only had 20,000 to 30,000 users, so having 5 million users was an overwhelming advantage at the time."

Source:10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule

"Actually, when the president said he wanted to enter the ADSL field, I was very much against it. At the time, I strongly advocated, “The profit in this industry is not very high, just give it up.” But for some reason, the president finally said, “In that case, this task is up to you.” As a result, I had no choice but to take on the task. But later, I realized that my thinking was completely wrong. Because the president had foresight; he didn’t reveal everything at the start, perhaps to avoid complications. I believe that in the president’s eyes, from the beginning, he already saw this as the closest and fastest path to achieving the goal."

Source:10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule

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