ADSL
Strategic Concepts & Mechanics
Primary Evidence
"Here, I’d like everyone to recall, what’s the essence of the “Straw Strategy”? Exactly, it’s “starting with something that seems to have little value.” It was precisely for this reason that President Son intentionally ventured into the ADSL market. As a result, he immediately gained 5 million users. There were very few companies that could compete with such a market share. Ordinary companies only had 20,000 to 30,000 users, so having 5 million users was an overwhelming advantage at the time."
"Actually, when the president said he wanted to enter the ADSL field, I was very much against it. At the time, I strongly advocated, “The profit in this industry is not very high, just give it up.” But for some reason, the president finally said, “In that case, this task is up to you.” As a result, I had no choice but to take on the task. But later, I realized that my thinking was completely wrong. Because the president had foresight; he didn’t reveal everything at the start, perhaps to avoid complications. I believe that in the president’s eyes, from the beginning, he already saw this as the closest and fastest path to achieving the goal."
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