Entity Dossier
entity

Marine Corps

Strategic Concepts & Mechanics

Strategic ManeuverShape the Market Before You Enter It
Mental ModelTrust Is the Bandwidth of Implicit Communication
Structural VulnerabilityBad News Is the Only Useful Intelligence
Implementation TacticSchwerpunkt Over Vision Statement
Strategic PatternAmbiguity Outperforms Deception
Strategic ManeuverEngage with the Expected, Win with the Surprise
Decision FrameworkBe the Customer Literally
Mental ModelReorientation Speed Beats Execution Speed
Identity & CultureGardens Not Machines
Operating PrincipleDirections Beat Goals
Competitive AdvantageGroup Feeling as the Ruling Factor
Strategic ManeuverReconnaissance Pull Over Central Planning
Strategic ManeuverDelight Is the Ch'i of Business
Implementation TacticFingerspitzengefühl Through Decades, Not Seminars
Mental ModelIf You Can Be Modeled, You Have No Strategy
Strategic PatternToyota as Maneuver Warfare in Manufacturing
Mental ModelFog Grows Inside the Slower Organization
Implementation TacticPromote the Doers, Remove the Resisters — One Night
Competitive AdvantageSnowmobile Building as Innovation
Operating PrincipleOrientation as the Schwerpunkt
Implementation TacticThe Mission Contract Replaces Over-Control

Primary Evidence

"Gary Klein, in his seminal work, Sources of Power (another book, which along with his next, Intuition at Work, should be in every manager’s and strategist’s desk drawer), illustrates the intuitive / implicit nature of a business contract (drawing on Karl Weick’s version of a conversation between a boss and a team member): •   Here’s what I think we face •   Here’s what I think we should do, and why •   Here’s what we should keep our eye on •   Now, talk to me132   The only thing needed to make this into a mission order is to look your subordinate right in the eyes and say, •   Here’s what I want you and your team to accomplish. Will you do it? Bill Lind, who played a key role in introducing maneuver warfare into the Marine Corps, and whom we met in chapter III, suggests that every mission order actually contains an explicit or implied “in order to.” In a business setting, this might look like: Susan, I need you to go down and take charge of sales in the Northeast and increase revenue by at least 25% in order to avoid factory shut downs that could start as early as July."

Source:Certain to Win

"Focus and direction mean more than “major effort.” Can you have more than one focus of effort? In the military, most authors on maneuver warfare agree that you cannot. In fact, in the Marine Corps, the commander designates one unit and its mission as the Schwerpunkt. As we have seen, all of the other units in that command must support the Schwerpunkt."

Source:Certain to Win

"Boyd described “maneuvering in time” as jerking the enemy between menacing dilemmas until he comes unglued. As Marine Corps doctrine states (see the excerpt at the end of chapter III), the goal is to create confusion and panic and thereby collapse the enemy’s will to resist."

Source:Certain to Win

Appears In Volumes