Jorge Paulo Lemann
Strategic Concepts & Mechanics
Primary Evidence
"Cristiane Correa, Dream Big: How the Brazilian Trio behind 3G Capital —Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira —Acquired Anheuser-Busch, Burger King and Heinz, (Rio de Janeiro: Sextante,"
"Jorge Paulo Lemann, “What You Don’t Learn at Harvard,” accessed June 26, 2016,"
"Jorge Paulo Lemann, “Master Class with Jorge Paula Lemann,” accessed June 26, 2016, https://www.youtube.com/watch?v=o0lMk9U0Dr0. Correa, Dream Big, Loc 1538"
"I consider risk an important part of life, not only in commercial life but life in general. —Jorge Paulo Lemann"
"I would say this, I don’t think I’ve ever seen a better developed management group than the one that Jorge Paulo Lemann has developed over the years in Brazil, and he is an incredible guy. —Warren Buffett, Squawk Box"
"Jorge Paulo Lemann, Marcel Telles, Beto Sicupira, and their executives talk tirelessly about dreaming big: “always dream big. Big dreams and small dreams take the same effort,” Lemann says."
"MBAs AB InBev and the other companies owned by the trio also hire top-tier MBAs. It all started with Carlos Brito, who was the first student to have his MBA financed by Jorge Paulo Lemann, in the 1980s. After his Stanford program ended, Brito was hired at Garantia, and went on to Brahma after the acquisition. Lemann and his two main partners then founded Fundação Estudar, a charity focused on handing out merit-based loans to promising graduate and undergraduate Brazilian students. Fundação Estudar gave the trio an unprecedented pipeline of high-quality postgraduate students (since then, the NGO has extended its program to undergrads), a great number of which were hired within the trio’s companies. MBAs from the world’s top business schools are selected for summer internships, and the top performers are then extended full-time offers, very much like what happens at Wall Street firms."
"The trio’s timeline 1971: Jorge Paulo Lemann buys the Garantia broker dealer in Rio, with financing from private individuals 1976: Garantia earns a banking license with the Brazilian Central Bank 1982: Garantia partners acquire a controlling stake in Lojas Americanas, a retailer. Beto becomes its CEO 1989: Garantia partners acquire a controlling stake in Cervejaria Brahma, a beer brewing company. Marcel becomes its CEO 1998: Banco Garantia is sold to Credit Suisse First Boston. Most of its executives won’t work with the trio anymore on a full-time basis (although many remain co-investors in many of their deals) 1999: Brahma merges with (i.e., buys) Cervejaria Antartica, forming Ambev, Brazil’s largest beer brewing company 2004: The trio enters an agreement with Belgian giant Interbrew’s controlling shareholders where the two groups become controlling shareholders of Inbev, the resulting company 2008: Inbev buys Anheuser-Busch, America’s most iconic brewery, on the brink of the subprime mortgage crisis, forming Anheuser-Busch Inbev, AB Inbev, for short 2010: 3G Capital, the trio’s private equity firm, does its largest deal to date, buying Burger King from another private equity fund…"