La Coruña

""One afternoon, after school, I went with my mother to a store to buy food. I was the youngest of my siblings and she liked to come and pick me up to take me home, and many times I accompanied her for a walk while she did her errands. The store we walked into was one of those old-time grocery stores, with a high counter, so high that I couldn't see who my mother was talking to, but I heard something that, despite the time that has passed, I have never forgotten: “Mrs. Josefa, I'm very sorry, but I can't lend you any more money”. That left me shattered. I was only twelve”. Amancio made clear to us that he was very sensitive, with a very strong sense of pride inside, and that after reacting with shock to the words he had just heard, he made an irrevocable decision: “This will never happen to my mother again. I saw it very clearly: from that day onwards, I would start working to earn money and help at home. I quit school, left my books and got a job as an assistant in a shirt store”. This business is still in La Coruña, on the corner of Juan Flórez Street."

"In 1975, with the opening of the first Zara store in La Coruña, a vertical integration was completed that represented a phenomenon hitherto unknown in the European fashion industry."