Entity Dossier
Company

Aston Martin

Strategic Concepts & Mechanics

Identity & CultureFree Market Conviction from Regulation ExperienceStrategic PatternDiscontinuity Hunting as Core StrategyCompetitive AdvantageStructural Value Recognition Over Market TimingCornerstone MovePrivatization Partnership ArbitrageCapital StrategyIntellectual Freedom Through Financial IndependenceSignature MoveWalk Away as Negotiation WeaponSignature MoveCash Preservation as Freedom DoctrineCornerstone MoveZero-Money Leveraged TakeoversSignature MoveHands-Off Management Through Trusted OperatorsRelationship LeverageRelationship Leverage in Government Asset SalesOperating PrincipleManagement Avoidance as Operational PrincipleSignature MoveSingle A4 Sheet AnalysisRisk DoctrineRisk Elimination Over Risk TakingDecision FrameworkPsychology Over Numbers in DealsSignature MovePartner Selection Over CapitalOperating PrinciplePivot Only With Clean BreaksSignature MoveGut Instinct As GreenlightSignature MoveRadical Focus After OverreachIdentity & CultureStakeholder Alignment Through Personal SkinCornerstone MoveCopy-Paste Playbook TransplantsCornerstone MoveLeverage-to-Ownership FlywheelDecision FrameworkSweaty Palms as Danger SignalIdentity & CultureCompetition as Survival DoctrineStrategic PatternOpportunity in Macro DisarrayCompetitive AdvantageBrand as Rebellion WeaponSignature MoveStealth Launches And Submarine StrategyStrategic PatternStealth Before ScaleSignature MovePersonal Guarantees—High-Stakes CommitmentSignature MoveDeal Junkie Portfolio CyclingCornerstone MoveCrisis Entry, Post-Collapse CreationRelationship LeverageTrusted Core Teams Across BordersOperating PrincipleCuriosity as Growth Compass

Primary Evidence

"Jenkins suggested that Gibbs turn his attention to the two places in the world with excellent low-volume, specialist cultures for car making: northern Italy and the British Midlands. Since Gibbs spoke no Italian, it made sense to look first at the Midlands. In the UK half a dozen companies, including Morgan, Aston Martin, TVR and Lotus, manufactured cars in low volumes. They were supported by engineers with the sorts of skills and mind-set that Gibbs needed. The decision was made; Jenkins merged his business with Gibbs’, and Gibbs and Jenkins became partners. The project moved across the Atlantic. In Neil Jenkins, Gibbs had found a Trevor Farmer-like figure to help him with the car project. Since the engineering challenges fascinated him, Gibbs would have a more hands-on role than he had had with his former businesses, such as Freightways and Ceramco, but he’d long since learnt that he needed a trusted and capable partner on the spot."

Source:Serious Fun

"Perhaps not surprisingly much was made of my lifestyle: my former ‘penthouse’ Park Lane office, homes in Notting Hill and Buckinghamshire, and Challenger private jet in Farnborough; a 42-metre yacht called *Element*; my collection of luxury motorbikes; and an Aston Martin bearing my initials on the number plate. At the time of the article’s publication I neither used nor operated the private jet or yacht, as they were sold after the crash. I still have the old Aston Martin and six motorbikes. Since the 2008 crisis, I have become accustomed to heavy public scrutiny of my private life."

Source:Billions to Bust – And Beyond

Appears In Volumes