Entity Dossier
Company

Cadillac

Strategic Concepts & Mechanics

Cornerstone MoveSell Abroad Before Selling at HomeCapital StrategySupplier Credit as Venture CapitalSignature MoveCopy the Machine Then Outrun the PatentCompetitive AdvantageFraud-Proof Packaging as Market MakerStrategic PatternDeveloping World as First-Best CustomerSignature MovePatriarch Approves Accounts Until DeathCornerstone MoveKill the Cash Cow to Feed the TigerCornerstone MoveRent the Razor, Sell the PaperCompetitive AdvantageTwenty-Year Technical Lead as MoatSignature MoveSecrecy So Total Hotel Staff Cannot CleanSignature MoveOpen Door Cancels Any Meeting for a New IdeaSignature MoveOffshore Commission Architecture as Dynasty ShieldCornerstone MoveBuy the Entire Milk Chain from Udder to ShelfDecision FrameworkNon-Family Crisis Manager as Dynasty InsuranceCompetitive AdvantageService Guarantee as Lock-In MechanismIdentity & CultureDynasty Tax Drives Every Structural DecisionOperating PrincipleDisciplined Imagination Over Pure InventionCornerstone MoveEquity Stakes for Distribution LeverageCompetitive AdvantageCableLabs Royalty-Free Standards PlayCornerstone MoveStock Architecture to Lock ControlCompetitive AdvantageBlackout as Franchise LeverageCapital StrategyTax-Sheltered Growing AnnuityCapital StrategyInsurance Company Capital Over BanksSignature MoveNever Bet the Whole FarmStrategic PatternWarrants as Industry Coordination CurrencyDecision FrameworkEmpathy as Negotiation ArchitectureSignature MoveThrow the Keys on the TableSignature MoveOwn a Small Piece of a Winner You Can't RunOperating PrincipleDecentralized Cowboys with Centralized BenchmarksRisk DoctrineWhat If Not as Decision FilterStrategic PatternScale Economics as Survival DoctrineSignature MoveAsk One Sharp Question to Crack Open IntelSignature MoveCash Flow Not Earnings as CurrencyCornerstone MoveBuy the System, Pay With Its Own Cash FlowIdentity & CultureIntrovert's Edge Through Listening

Primary Evidence

"Strengthened by successive salary increases and increasingly interesting tasks, Ruben remained in SLT. During the depression of 1920–1921, Ruben understood that in Carl Ramström he had a kin in terms of the effects of inflation on businesses. When inflation was at its worst during World War I - at times the inflation rate was up to 40 percent - Ramström decided that no goods in stock should be accounted for at higher values than they had when the war broke out. In this way, he had built up a fund “behind the inventory” that was not visible in the accounting. Carl Ramström made sure that the board never found out how the inventory values were reported. If the partners found out that there were assets that were not visible, they would demand the corresponding amount in dividends, he feared. Instead, he dampened the board’s dividend appetite by giving each member a brand new Cadillac as soon as the economic situation had stabilized. If Ramström’s measures had not succeeded, there would not have been any buffer when the depression struck in 1920. Ramström’s action probably saved SLT. When demand fell during the depression, the group could ride out the crisis thanks to the fund."

Source:Tetra

"There were few items we couldn’t take apart and put back together. When he got his ’47 Fleetwood, we dropped the oil pan and changed the main bearings. Just going and buying bearings for his Cadillac was too easy. He was convinced a new quasi-exotic metal was better for bearings than the usual metal coating, and that’s how the bearings got to be too tight: he electroplated them with just a touch too much metal. One family vacation we spent hours sitting by the side of the road waiting for the Cadillac to cool. My parents would never fight in front of us, but you could almost see the smoke coming out of my mother’s ears. My dad was only mildly embarrassed. That was Dad."

Source:Born to Be Wired

Appears In Volumes