Milan

Strategic Concepts & Mechanics

Operating PrincipleUseful as Luxury's Secret Core Signature MoveCouple as Creative Collision Engine Cornerstone MoveBirth a Rebel Brand to Free the Mother Ship Cornerstone MoveNylon Backpack as Trojan Horse Strategic PatternMaterial Obsession from Saffiano to Nylon Competitive AdvantageDisturbing Concepts as Competitive Moat Capital StrategyNever-Sell-the-Bicycle Independence Doctrine Risk DoctrineSuccession as Company's Existential Test Signature MoveIce-White Lab Coats on Craftsmen Cornerstone MoveEvery Bag Through the Founder's Hands Signature MoveSmash-the-Headlights Patriarch Intensity Signature MoveArchive Bags from 1914 Still Scandalizing Cornerstone MoveRoyal Warrant to Runway Outsider Signature MoveFoundation as Mind Food Not Brand Decoration Identity & CultureGrandfather's Transgression in the Archive Cornerstone MoveClose Every Circle Until Control Is Complete Competitive AdvantageFashion Signature as Margin Multiplier Signature MovePaternalistic Covenant With the Valley Strategic PatternSubcontractor Apprenticeship as Espionage Strategic PatternLow Cost Many Models Flood Strategy Identity & CultureOrphan Hunger as Permanent Engine Cornerstone MoveBuy the Myth Then Rebuild It From the Product Up Risk DoctrineCash Fortress Before the Storm Hits Identity & CultureSilicon Valley Peers Not Italian Peers Operating PrincipleBring Production Home When Quality Fails Signature MoveEvery Euro Saved Is an Extra Euro in Profit Risk DoctrineOwnership Separated From Management Competitive AdvantageClosed Valley as Loyalty Fortress Signature MoveMove Before Being Overwhelmed Cornerstone MoveHostile Raid to Swallow the Whole Animal Capital StrategyWall Street Listing as Credibility Weapon Signature MovePocket Recorder on the Nightstand Signature MoveFactory Floor at Five AM, Never the Office

Primary Evidence

"Alexander VI had very many difficulties, both present and future, when he decided to make his son the duke great. First, he did not see the path to being able to make him lord of any state that was not a state of the Church; and when he decided to take that of the Church, he knew that the duke of Milan and the Venetians would not consent to it because Faenza and Rimini had for long been under the protection of the Venetians."

Source:The Prince

"The fashion industry helps define a collective imagination made of luxury and glamour that crosses the Alps and provides an international stage for the birth of made in Italy, which finds in Milan its nerve center. It is the Milan where "everything could happen," as the title of the book by Paolo Pillitteri, mayor during the indulgent eighties, says, which would be swept away by Tangentopoli, and re-evaluated in the Berlusconi era."

Source:Prada: A Family Story (translated)

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Appears In Volumes

The Prince Prada: A Family Story (translated)Leonardo Del Vecchio