Wallenbergs

"Perhaps the drama was more traumatic for Sweden, where we believed so strongly in the stability in various manifestations, where the Wallenbergs and social democracy were so strong and had existed for so long, where the spectacle was fixed and we believed that we had laid the rails towards the future forever."

"Now, there was both a concrete packaging and an idea of how it could be filled. Rausing was convinced that they had found a superior solution for how milk should be packaged. He realized that the packaging could become a mass product that could be manufactured in gigantic quantities. If he just played his cards right, the royalty income from the production would be enormous. Ruben Rausing had sometimes played with the idea of making the family into an industrial dynasty of the same kind as the Wallenbergs. But so far, realism had held back his dreams. The milk packaging, on the other hand, made his imagination take off again. But for the dream to come true, all patents had to be written to him. Therefore, Erik Wallenberg transferred the ownership of the tetrahedron patent to Ruben Rausing in December that year."