UK

"Grit, Rigour, Humour. It applies equally to our sports ventures. Business doesn’t always go swimmingly. It can be challenging, unpleasant, even dirty. We can’t have people shy away from facing up to the tough times. Grit is an essential quality. Rigour is the opposite of winging it. Lack of rigour doesn’t cut it in INEOS. Do your job fully, and well, and with pride. Prepare thoroughly and if you don’t know the answer to a question say so, but never twice. In my humble opinion the Americans do rigour better than anyone because they exist in such a competitive marketplace. The UK is slipping. And humour simply makes the world go around. Life is short and to be enjoyed. Personally, I struggle if life is too dry. You need to enjoy some banter, and don’t get too hung up on the woke agenda."

"China and the Middle East are regions where our ambitions have grown. Whereas Europe, and particularly the UK, are squeezing the life blood out of manufacturing, with overburdened legislation and excessive energy costs, stemming from poor energy policies, China has blossomed. In its pursuit of self-sufficiency, it has built an immense industrial infrastructure of the highest quality. To illustrate, if you take ABS plastic, which is useful for car dashboards and refrigerators, amongst myriad other uses, China was barely a player in 1990, with a trivial market…"