Entity Dossier
Company

Costco

Strategic Concepts & Mechanics

Signature MoveIverson: Four Layers Max, Then Stop Building HierarchyCornerstone MoveIncentives as Architecture, Not DecorationStrategic PatternStay Half a Step Ahead, Not a MileCapital StrategyCash Reinvested for Domination Not DividendsCornerstone MoveDominate One Small Thing Before GrowingSignature MoveSchwab: Split Half the Profit and Watch It MultiplyRisk DoctrineTen-Million-Dollar Education, Not TerminationSignature MoveLemann's 3G: Buy the Brewer, Install the MeritocracySignature MovePatterson: Educate the Customer Into Needing YouCornerstone MoveDecentralize Everything Except CultureSignature MovePrice: Lowest Price as Moral Crusade, Not Marketing TacticRisk DoctrineCalculated Bullets Before CannonballsCompetitive AdvantageCulture as the Only Uncopiable MoatSignature MoveKelleher: Distill Strategy to Doing, Not PlanningCornerstone MovePromote From the Ranks, Never Import GeneralsIdentity & CulturePermanent Dissatisfaction as FuelSignature MoveThirteen-Hour Meeting as Onboarding RitualRelationship LeverageFoxconn's Loss-Leader-to-Lock-In PlaybookRisk DoctrineTacit Knowledge as Accidental ExportCompetitive AdvantageApple Squeeze: Invaluable Experience Over MarginIdentity & CultureVerbal Jujitsu Procurement CultureSignature MoveDesign the Impossible Then Manufacture the ImpossibleSignature MoveFifty Business Class Seats Daily to ShenzhenOperating PrincipleZero Inventory as Theological DoctrineStrategic PatternUnconstrained Design Not Cost ArbitrageCornerstone MoveSecret $275 Billion Kowtow to Keep the Machine RunningSignature MoveSilk Tie Competitions to Train NegotiatorsCornerstone MoveScrew It, iTunes for WindowsCornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a FactorySignature MoveDrive Off the Cliff to Prove the Brakes Don't WorkCornerstone MoveTrain Everyone Then Pit Them Against Each OtherRisk DoctrineRule By Law as Corporate LeashDecision FrameworkBig Potato Small Potato: Positional Power Over FairnessDecision FrameworkChunking for Initiative TakingIdentity & CultureGenuine Retailer Identity CommitmentSignature MoveSix-Month Grievance Venting SystemSignature MoveWhite Papers Before Major MovesSignature MoveReasonable Beats Optimal AlwaysSignature MovePay Premium to Win PremiumOperating PrincipleEach SKU Profit Center DisciplineSignature MoveNo Secretaries No Secrets PolicyCornerstone MoveDiscontinuity as Core StrategyRisk DoctrineGrowth Skepticism as DisciplineCornerstone MoveOvereducated Underserved TargetingCompetitive AdvantageEntrepreneurial Vendor Treasure HuntingStrategic PatternBrooks Brothers Strategy

Primary Evidence

"Sol Price was a retailing visionary whom Sam Walton (founder of Walmart), Jim Sinegal (cofounder of Costco), and Bernard Marcus (cofounder of Home Depot)"

Source:Intelligent Fanatics Project

"Foxconn began offering final assembly on the cheap for the same reason Costco sells hot dogs: It gets people in the door. Foxconn then upended the world of tooling by giving it away for free. That is, Gou would offer to pay the up-front costs of establishing the custom molds, dies, fixtures, and other equipment necessary to start building a product at scale. “That can be half a million or a million dollars,” says a former Apple engineer. “And that was absorbed by the manufacturer—by Foxconn. So Apple just paid for the production parts.” Then Foxconn would work to integrate all procurement, manufacturing, and logistics into a one-stop shop. It made its money back the same way a mobile carrier might—giving customers a free phone but earning fees in a two-year contract."

Source:Apple in China

"The Most Important Strategic Decision Was to Become a Genuine Retailer The fundamental job of a retailer is to buy goods whole, cut them into pieces, and sell the pieces to the ultimate consumers. This is the most important mental construct I can impart to those of you who want to enter retailing. Most “retailers” have no idea of the formal meaning of the word. Time and again I had to remind myself just what my role in society was supposed to be. Many of the policy decisions for a retailer boil down to this: How closely should we stick to the fundamental retailing job? “Retail” comes from a medieval French verb, retailer, which means “to cut into pieces.” “Tailor” comes from the same verb. The fact is that most so-called retailers don’t want to face up to their basic job. In Pronto Markets we did everything we could to avoid retailing. We tried to shift the burden to suppliers, buying prepackaged goods, hopefully pre-price-marked (potato chips, bread, cupcakes, magazines, paperback books) so we had no role in the pricing decision. The goods were ordered, displayed, and returned by outside salespeople. To this day, supermarkets fight with the retail clerks’ union to expand their right to let core store work be done by outsiders. Whole Earth Harry’s moves into wine and health foods had taken us quite a distance into genuine retailing. In our cheese departments we were literally taking whole wheels and cutting them into pieces. I took this as an analogy for what we should do with everything we sold. Getting rid of all outside salespeople was corollary to the programs that would unfold during the next five years. In Mac the Knife, no outsiders of any sort were permitted in the store. All the work was done by employees. The closest thing to it that I see these days is Costco, which shares many features with Trader Joe’s."

Source:Becoming Trader Joe

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