Person
Person

CEO

8 Books10 Highlights122 Themes

CEO appears across 8 books, with 10 highlights.

Books

Notes

Most coverage

Measure What Matters has the strongest coverage in these notes.

Recurring themes

Spartan Burn as Competitive Identity, Speak Last and Read the Room, Back the Market Then Find the Team

Start here

On one occasion, exasperated by one circumlocutory explanation, Don extracted a business card from his folder, slid it across the table, informed the CEO that all of us would leave the room for a few minutes and when we…

Ask about CEO

Answers use only the 8 books and 10 highlights on this page.

Highlights

"On one occasion, exasperated by one circumlocutory explanation, Don extracted a business card from his folder, slid it across the table, informed the CEO that all of us would leave the room for a few minutes and when we returned he hoped that the company’s business plan would be written on the back of the card."

DTV

"Say the head of product has waffled over a design decision, putting a product release date in jeopardy. Before the next executive team meeting, an effective CEO/coach might say, “Can you think about how to be more decisive in this setting? What if you laid out the two best options but made your own preference clear? Do you think you could do that?” If the product head agrees, there is a plan. Unlike negative criticism, coaching trains its sights on future improvement."

Measure What Matters

"Align and Connect for Teamwork Incentivize employees by showing how their objectives relate to the leader’s vision and the company’s top priorities. The express route to operating excellence is lined with transparent, public goals, on up to the CEO. Use all-hands meetings to explain why an OKR is important to the organization. Then keep repeating the message until you’re tired of hearing it yourself. When deploying cascaded OKRs, with objectives driven from the top, welcome give-and-take on key results from frontline contributors. Innovation dwells less at a company’s center than at its edges. Encourage a healthy proportion of bottom-up OKRs—roughly half. Smash departmental silos by connecting teams with horizontally shared OKRs. Cross-functional operations enable quick and…"

Measure What Matters

"This system also has a major drawback: it leaves the door open to all kinds of suspicions. The temptation is great to bring in, as minority shareholders at all levels, companies led by friends or cronies who will be offered compensation elsewhere. The temptation is even greater to enrich oneself through the magic of internal transfers. It is enough to have companies at the top of the cascade buy assets from other companies lower down, which have been undervalued. Or to sell, this time from the top down, overvalued assets. Thus, the top of the cascade, that is, the CEO, becomes richer, while the bottom, that is, the large industrial company with its millions of small shareholders, becomes relatively poorer."

l'Ange Exterminateur

"Stars want to go where the organization is moving. A strong direction from the top draws in good people and frees them up to take risks; the best talent is attracted to new projects when folks know strategic priorities are clear. Lots of good ideas come through divisions, but it takes a major, public commitment from the CEO to get the organization moving in a coherent direction."

Lessons From the Titans

"This way, the company generates an actual framework with which to make everybody “row in the same direction.” From the big dream, the company breaks down company-wide yearly goals, and then CEO goals, VP goals, Director goals, all the way down to the factory employees, who are all aligned by targets derived from the company’s Big Dream."

The 3g Way

"The individual performance number, or index, is the weighted average of the score of all of the person’s goals: Goal 1: Raising sales by 10% (Weight of 70%) Goal 2: Increasing # of client visits by 5% (Weight of 30%) Let’s say this hypothetical employee has hit his first goal (grew sales by exactly 10%), but only 50% of the 2nd goal. Her final performance index will be: I.P. = (100%*70%) + (50%*30%) = 70% + 15% = 85%[15] This process is undertaken by the whole firm, from the CEO down to the lower managerial levels:"

The 3g Way

"Most sales are not particularly complex: average deal sizes might range between $10,000 and $100,000, and usually the CEO won’t have to do all the selling himself. The challenge here isn’t about how to make any particular sale, but how to establish a process by which a sales team of modest size can move the product to a wide audience."

Zero to One

"En route to New York, Marty Lipton called. He had just gotten off the phone with Larry, who said the board felt strongly that the chief financial officer and the general counsel should report to them instead of the CEO. “That’s outrageous, I’m not doing that,” I said. “You really have to,” he replied. Again, his mantra was: *Just get in, get control of the company, and worry about everything else later.*"

Who Knew

"‘That’s not a bad idea’ Any use of double negatives such as this is an open invitation to mass confusion within the audience. Add the word ‘maybe’ and it gets even more problematic. The take-away from anyone hearing the CEO saying such a thing can vary from, ‘He loves it – let’s push ahead with the project’ to a diametrically opposed ‘He hates it – he specifically avoided saying it was a good idea.’ So, be definitive. If you approve or disapprove of something be assertive and make your position absolutely clear, making sure you explain why."

The Virgin Way

Themes

Spartan Burn as Competitive IdentitySpeak Last and Read the RoomBack the Market Then Find the TeamHR and Lawyers Nailed in the LobbyBusiness Plan on a Business CardFairchild Alumni as Company DNAGross Margins as Error CushionLine of Engineers as Due DiligenceFour-Oh-Eight Parish InvestingSocratic Interrogation as Selection FilterGreen Ink Notes Instead of MeetingsMultiples Over Absolute DollarsParent Company Cash Extraction KillsSequoia Not Valentine on the DoorOutsource Everything But JudgmentCircle the Cash Balance in GreenOut-Behave to OutperformReflection Cycles Beat Relentless ExecutionBig Rocks Fill the Jar FirstPulsing Captures Culture in Real TimeZombie OKRs Die Without Weekly Check-insSubjective Self-Assessment Rescues Raw ScoresThe OKR Shepherd Forces the FlockTwo Baskets: Committed vs. MoonshotAll Green Means You FailedSacred One-on-Ones as Culture InfrastructureSell Your Reds, Don't Hide ThemInternal Turnover Beats External Attrition10x Reframes the Problem, 10% Optimizes ItManager-to-Leader Transition BlindspotDivorce Compensation from Goal ScoresStretch Snaps If Imposed from AboveWatch Time Not Views: Pick the True CurrencyLateral Linking Beats Cascading DownTransparency as Peer Accountability EngineCFRs Are the Sinews, OKRs Are the BonesStretch OKRs Trigger Infrastructure ResetsInformation War Before Every BattleOpacity Through Entity RenamingSell the Buyer His Own MoneyBrand Prestige as Holding Company CurrencySell at the Ceiling, Buy at the CrashStack the Cascade, Keep 51% at Every FloorBuy the Wreckage, Extract the JewelsTurn Every Ally Into a Stepping StonePersonal Enrichment Through Internal TransfersCrash as Invitation, Not CrisisVictory Without Mercy, Then Make Them PayGovernment Subsidies as Launch FuelGratitude Is a Disease of DogsProducer-to-Consumer Margin CaptureStock Options as Majority Shareholder Self-EnrichmentGrandmother's Cult of SuperioritySilence the Dissent, Control the NarrativeCreditor Coercion by Liquidation ThreatDream Replaces Mission StatementTalent Factory as Acquisition CurrencyBonus Pool Tied to EVA, Not RevenueBuy Beloved Brands Run by NobodyOwners Recruit, Not HR DronesBottom 10% Shaved Every Year ForeverType IV Leader Purge Despite ResultsExit Banking, Enter Boring ForeverFire the Rebellious on Day OneOpen Floor, No Offices for AnyoneHoshin Kanri Goal Cascade to Factory FloorLeak the Offer to Shame the BoardPeople Chess Not Performance ReviewsFive Whys to Kill Surface ExcusesComfort-Zone Rotation as Growth EngineCompetition Is for Losers, Monopoly Is the GoalThe Contrarian Truth Hidden Behind Popular DelusionPayPal Mafia as Culture ProofSecrets Hide Where Nobody LooksNail One Distribution Channel or DieFounders as Insider-Outsider ParadoxEquity as Commitment FilterPower Law Kills Diversification LogicDefinite Optimism Beats Indefinite EverythingDurability Over Growth MetricsSales Is Hidden or It Doesn't WorkThe Company as Conspiracy to Change the World10x or Invisible: The Threshold for SwitchingStart Tiny, Dominate, Then Expand ConcentricallyBoard Size as Governance WeaponOn the Bus or Off — No Half-CommitmentsSeven Questions Every Business Must PassLow CEO Pay as Alignment SignalFounding Alignment Is IrreversibleOne Person, One Thing: Role Clarity Kills PoliticsComputers Complement Humans, Never Replace ThemLast Mover Wins the Whole MarketDenial as Quality ControlPrincipal or Employee, No Middle GroundInstinct Over Data as Decision DoctrineOne Dumb Step Then Course-Correct at SpeedCreative Conflict as Decision EngineSerendipity as Career Navigation SystemControl Hardwired or Walk AwayHire Sparky Blank Slates Over Credentialed VeteransContrarian Counterprogramming as Market EntryScreens as Interactive Commerce SurfacesSeize Mismanaged Clay and Sculpt ItCash the Lucky Check ImmediatelyMaterial First, Never the PackageFearlessness Borrowed from Greater TerrorDrill to Molecular Understanding Before ActingSpin Out What You Build, Never Hoard ScaleTorture the Process Until Truth RingsMirror Time as Character DevelopmentChurchill Preparation Standard for CommunicationNotebook Capture as Leadership DisciplineCompany Maturation as Child-RearingListen to Everyone Not Just ExpertsFirst to Know First to Handle Problem ResolutionData as Excuse-Making AmmunitionCustomer Experience Over Industry NormsForgiveness Over Permission CultureSerious Fun as Non-Negotiable CultureSenior Leadership in Customer DetailsBottled Emotions Public Grace Under FireScrew It Let's Do It Market Entry