Entity Dossier
Company

Motorola

Strategic Concepts & Mechanics

Signature MoveMidnight Shift Yield ObsessionStrategic PatternSemiconductor Optimism as Naming PhilosophyIdentity & CultureWartime Childhood as Resilience TrainingRisk DoctrineStaff Up Before the BreakthroughCornerstone MoveFury-Driven Reverse Logic at CrossroadsSignature MoveHarvard Feast Carried EverywhereCompetitive AdvantageInsider Management at Every LevelStrategic PatternTechnological Inflection Points Level the FieldOperating PrincipleSolitude and Classical Music as Thinking FuelIdentity & CultureFailure Never Accepted, Setbacks UnderstoodSignature MovePublish Papers to Build StandingSignature MoveEnvironment Over Individual TalentCornerstone MoveProcess-Level Problem Solving on the Factory FloorCornerstone MoveSelf-Teach Past Every GatekeeperSignature MoveStiritz: Poker-Player Odds on Back-of-Envelope LBOsOperating PrincipleBlank Calendar as Competitive EdgeCornerstone MoveOne-Page Analysis Then PounceSignature MoveMalone: Scale as Virtuous Cycle, Tax as ObsessionCornerstone MoveAnarchic Decentralization, Dictatorial Capital ControlRisk DoctrineInstitutional Imperative as CEO KryptoniteDecision FrameworkHurdle Rate as Supreme FilterSignature MoveSingleton: Phone Booth Tender at All-Time-Low MultiplesCornerstone MoveSuction Hose Buybacks at Maximum PessimismCornerstone MoveCash Flow as True North, Not Reported EarningsSignature MoveAnders: Sell Your Favorite Division Without BlinkingIdentity & CultureEngineers Over MBAs at the HelmCompetitive AdvantageConcentrated Bets Over Diversified DribblesSignature MoveMurphy: Leave Something on the Table Then Lever UpCapital StrategyTax Counsel Before Every TransactionOperating PrinciplePer-Share Value Not Longest TrainSignature MoveBuffett: Float Flywheel from Insurance to EmpireStrategic PatternGreedy When Others Are FearfulStrategic PatternNew Energy as Decade-Long Positioning BetCornerstone MoveDisassemble Giants Then Build CheaperCapital StrategyDecline Buffett Until Terms FitSignature MoveHuman Waves Replace Automated LinesIdentity & CultureFarm Boy Hunger as Permanent FuelSignature MoveEngineer's Jacket Never Executive's SuitSignature MoveKey-Scratch the Mercedes to Kill HesitationCompetitive AdvantagePatent Boundary as Innovation MapOperating PrincipleSelf-Sufficient Production EcosystemCornerstone MoveBattery Kingdom Into Adjacent EmpiresStrategic PatternLow-End Ladder to High-End MasterySignature MoveFive-Yuan Canteen for Everyone Including CEOSignature MoveThirteen-Hour Meeting as Onboarding RitualRelationship LeverageFoxconn's Loss-Leader-to-Lock-In PlaybookRisk DoctrineTacit Knowledge as Accidental ExportCompetitive AdvantageApple Squeeze: Invaluable Experience Over MarginIdentity & CultureVerbal Jujitsu Procurement CultureSignature MoveDesign the Impossible Then Manufacture the ImpossibleSignature MoveFifty Business Class Seats Daily to ShenzhenOperating PrincipleZero Inventory as Theological DoctrineStrategic PatternUnconstrained Design Not Cost ArbitrageCornerstone MoveSecret $275 Billion Kowtow to Keep the Machine RunningSignature MoveSilk Tie Competitions to Train NegotiatorsCornerstone MoveScrew It, iTunes for WindowsCornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a FactorySignature MoveDrive Off the Cliff to Prove the Brakes Don't WorkCornerstone MoveTrain Everyone Then Pit Them Against Each OtherRisk DoctrineRule By Law as Corporate LeashDecision FrameworkBig Potato Small Potato: Positional Power Over FairnessCompetitive AdvantageLanguage Fluency as Global WeaponCapital StrategySwiss Base for Unbureaucratic Global ReachSignature MoveKitchen-Table Apprenticeship Before the OfficeIdentity & CultureAll Natural as Brand DNASignature MoveProductive Dissatisfaction as Permanent EngineCornerstone MoveBuild the Machine No One Can CopySignature MoveReinvent Every Five Years or StagnateOperating PrincipleHydrometer Obsession with Product PerfectionSignature MoveMuhammad Ali When They Say ImpossibleStrategic PatternScience Funding as Future InsuranceCornerstone MoveConquer Country by Country Then Reverse the MapIdentity & CultureQuiet Generosity Over Public VirtueCornerstone MoveEquity Stakes for Distribution LeverageCompetitive AdvantageCableLabs Royalty-Free Standards PlayCornerstone MoveStock Architecture to Lock ControlCompetitive AdvantageBlackout as Franchise LeverageCapital StrategyTax-Sheltered Growing AnnuityCapital StrategyInsurance Company Capital Over BanksSignature MoveNever Bet the Whole FarmStrategic PatternWarrants as Industry Coordination CurrencyDecision FrameworkEmpathy as Negotiation ArchitectureSignature MoveThrow the Keys on the TableSignature MoveOwn a Small Piece of a Winner You Can't RunOperating PrincipleDecentralized Cowboys with Centralized BenchmarksRisk DoctrineWhat If Not as Decision FilterStrategic PatternScale Economics as Survival DoctrineSignature MoveAsk One Sharp Question to Crack Open IntelSignature MoveCash Flow Not Earnings as CurrencyCornerstone MoveBuy the System, Pay With Its Own Cash FlowIdentity & CultureIntrovert's Edge Through ListeningIdentity & CultureCalifornia Sky EntrepreneurshipSignature MoveNever Judge Wealth by AppearanceCornerstone MoveUpgrade the Stage, Keep the Craft PureCompetitive AdvantagePartner Who Covers Your Blind SpotSignature MoveCounter as Fixed-Point ObservatoryStrategic PatternHideout Prestige Over Visible LocationSignature MoveSeating Diplomacy as Silent ServiceCornerstone MoveBootstrap Through Regulars, Not LocationCompetitive AdvantageEarly IT Adoption for Analog BusinessSignature MoveCelebrity Treated as Regular CustomerOperating PrincipleCombine Experience With TheoryIdentity & CulturePaper Napkin Ideas Over BoardroomsRelationship LeverageKunto: Invisible Influence Over TimeStrategic PatternObsession Follows Admiration

Primary Evidence

"When I joined Sylvania in 1955, there were already twenty or thirty companies engaged in the semiconductor industry, which could roughly be grouped into two categories. The first category was large companies already in the electronics industry or closely related to it. At that time the largest electronics businesses were radios and televisions, but the computer industry was about to emerge. Companies in this category included GE, RCA (Radio Corporation of America), IBM, Motorola, Sylvania, Sperry, and so on."

Source:Autobiography of Morris Chang: Volume 1, 1931-1964

"When he sold assets, he almost always sold for stock (the reason that, to this day, Liberty has large holdings of News Corp., Time Warner, Sprint, and Motorola stock) or sheltered gains through accumulated NOLs, and he made constant use of the latest tax strategies. As Dennis Leibowitz said, “TCI hardly ever disposed of an asset unless there was a tax angle to it.”10 No other cable company devoted remotely as much time and attention to this area as TCI."

Source:The Outsiders_ Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

"Currently, BYD owns two major industry groups: IT and automobiles. Its main customers are top-tier international communication industry clients such as Nokia, Motorola, and Samsung. As a global leader in secondary rechargeable battery manufacturing, BYD's IT and electronic components industry has covered all core components and assembly business of mobile phones, with market shares of nickel batteries, lithium batteries for mobile phones, and mobile phone keypads leading globally."

Source:China's New Richest Man - Wang Chuanfu

"Thinking of Apple’s investment like a government program is instructive. Year in, year out, China didn’t have the talent or expertise to build the products that Jony Ive’s studio conceived, but the engineers Apple hired out of MIT, Caltech, and Stanford, or poached from Tesla, Dell, and Motorola, routinely got them up to speed. Apple could send a caliber of talent to China—what one Apple veteran calls “an influx of the smartest of the smart people”—that no government program ever could. And the culture was such that the Apple engineers would work up to eighteen hours a day. Moreover, whereas a government program could at best train a workforce to engineer products, it wouldn’t have the ability to actually purchase the goods. But Apple could and did."

Source:Apple in China

"Thinking of Apple’s investment like a government program is instructive. Year in, year out, China didn’t have the talent or expertise to build the products that Jony Ive’s studio conceived, but the engineers Apple hired out of MIT, Caltech, and Stanford, or poached from Tesla, Dell, and Motorola, routinely got them up to speed. Apple could send a caliber of talent to China—what one Apple veteran calls “an influx of the smartest of the smart people”—that no government program ever could. And the culture was such that the Apple engineers would work up to eighteen hours a day. Moreover, whereas a government program could at best train a workforce to engineer products, it wouldn’t have the ability to actually purchase the goods. But Apple could and did."

Source:Apple in China

"Thinking of Apple’s investment like a government program is instructive. Year in, year out, China didn’t have the talent or expertise to build the products that Jony Ive’s studio conceived, but the engineers Apple hired out of MIT, Caltech, and Stanford, or poached from Tesla, Dell, and Motorola, routinely got them up to speed. Apple could send a caliber of talent to China—what one Apple veteran calls “an influx of the smartest of the smart people”—that no government program ever could. And the culture was such that the Apple engineers would work up to eighteen hours a day. Moreover, whereas a government program could at best train a workforce to engineer products, it wouldn’t have the ability to actually purchase the goods. But Apple could and did."

Source:Apple in China

"For example, the McDonald's people found out that the quality of the fries depended significantly on the starch content of the potatoes used, which had to be 21 percent. Ray Kroc sent specialists to the potato suppliers, who measured the starch content of the potatoes with a strange device - a hydrometer. The sight of the McDonald's specialists with their hydrometers left many a potato farmer speechless. They had never experienced someone showing up to subject their potatoes to thorough testing. But Kroc was still not satisfied. He inquired about how the potatoes were stored, and was shocked to hear that most suppliers stored the tubers in artificial caves lined with peat. So he began to look for processing companies that were willing to invest in modern storage with automatic temperature control. But that wasn't enough. With scientific precision, he had the frying process in the restaurants analyzed and potential improvements worked out. The husband of Kroc's secretary, who had previously worked as an electrical engineer for Motorola and then opened a McDonald’s restaurant with his wife, studied the frying process for the fries for several months in the basement of his restaurant. Eventually, he came to the belief that McDonald’s needed its own research lab, because despite all the improvements, the quality of the fries varied – and Kroc would not tolerate this. Kroc eventually agreed to the proposal to set up a small laboratory."

Source:Mr. Capri-Sun – Die Autobiographie

"By late 1999, with GI trading above $80, Motorola bought the company for $11 billion. Thanks to our stock and warrants, TCI briefly became a controlling shareholder in Motorola, with a stake worth nearly $5 billion. GI’s ownership would shift again, but for a moment, I held the reins of the company I’d once dreamed of working for. What would Monty say now?"

Source:Born to Be Wired

"In June that year, on the day the iPhone was released in the US, Steve came over with Jonathon Ive, Senior Vice President of Design, during dinner time. I thought it was strange because there was no reservation, but he came specially to show us the iPhone. Standing near the counter, around “5” and “6,” he held an impromptu briefing session with us and the employees. I probably first saw a mobile phone when I was running a sushi place on University Avenue in Palo Alto, so it must have been in the late 1980s. A regular Japanese customer proudly showed off a Motorola product about the size of a lunch box at the counter. On the other hand, the first iPhone I held was very small, yet the screen was large and beautiful. Unfortunately, I don’t clearly remember the details of the explanation, but I remember the young employees being very excited."

Source:Steve Jobs' Chef (translated)

Appears In Volumes